• Director of Marketing - New York

    LEGOLAND (Goshen, NY)


    What you'll bring to the team

    **Location:** LEGOLAND New York/ Madame Tussauds New York

     

    Are you a strategic marketing leader ready to make an impact?

     

    Merlin Entertainments is on the lookout for a dynamic **Marketing Director** to lead the charge in driving consumer demand, enhancing guest experiences, and achieving revenue targets for our world-class attractions in New York. If you have a passion for creativity, a data-driven mindset, and a track record of delivering outstanding marketing results, we want to hear from you!

    As the **Marketing Director** , you will:

    + **Lead a talented team** to develop and execute innovative marketing campaigns that captivate audiences and drive commercial success.

    + **Develop and implement strategic marketing plans** , working closely with cross-functional teams, including E-Commerce & Digital Marketing, Corporate Affairs, Brand, Content, Partnerships, and Commercial.

    + **Champion a data-driven approach** , leveraging insights to optimise marketing strategies and enhance guest engagement.

    + **Work in a dynamic matrix structure** , balancing global brand priorities with local market needs.

    + **Be a key business partner** to operational leaders, ensuring marketing strategies align with overall business objectives.

    + **Manage budgets effectively** , ensuring ROI-driven decision-making across all marketing initiatives.

     

    This position can be based anywhere in the Greater NY area and will involve travel to both LEGOLAND NY and Madame Tussauds New York.

    Qualifications & Experience

    • 10+ years’ experience in senior marketing roles (entertainment, hospitality, tourism, or retail preferred).

    • Proven success leading high-impact marketing campaigns, with a strong digital focus.

    • Expertise in stakeholder management, working across regional and global teams.

    • Data-driven mindset, using analytics to inform strategy and measure performance.

    • Exceptional leadership & team development skills to inspire and motivate.

    • Budget management experience, ensuring optimal allocation of resources.

    • Passion for entertainment & tourism, with a customer-first approach.

     

    Benefits

     

    We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here).

     

    _If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email at [email protected] and one of the team will get back to you as soon as possible._

     

    Pay Range

     

    Compensation between USD $165,000.00/Yr.-USD $185,000.00/Yr.

     

    Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/7734/director-of-marketing---new-york/job?mode=apply&apply=yes&in\_iframe=1&hashed=-1834381883)

     

    At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!

     

    Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

     

    **Location (Country-State-City)** _US-NY-Goshen_

    **Job ID** _2025-7734_

    **Employment Type** _Full-Time_

    **Offer/Contract Type** _At Will (US Only)_

    **Location Name** _LEGOLAND New York_