"Alerted.org

We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey.  Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe you’ll even land a new job!

Mission:

The Content Marketing Lead is responsible for leading all facets of content strategy, production, and quality assurance—while exploring the strategic use of AI tools to accelerate production without sacrificing quality. Reporting to the Organic Marketing Manager, this role ensures that every piece of content—whether blog post, landing page, email, or social asset—meets brand guidelines, aligns with SEO best practices, and drives measurable impact for our contractor clients. By balancing creativity with data-driven insights, the Content Marketing Lead will help elevate the brand’s voice, increase engagement, and contribute to significant organic growth .

What you’ll be doing:

+ Content Strategy & Editorial Planning

+ Collaborate with the Organic Marketing Manager to align editorial calendars with overarching SEO and marketing objectives.

+ Research trending topics, seasonal angles, and competitor strategies to keep the content pipeline fresh and impactful.

+ Team Leadership & Coordination

+ Manage in-house writers, editors, and freelance contributors, setting clear expectations and deadlines.

+ Provide regular feedback and coaching to maintain a high standard of writing and creative excellence.

+ Quality Assurance & Compliance

+ Enforce brand guidelines, style standards, and compliance requirements across all content formats.

+ Conduct thorough reviews for grammar, factual correctness, SEO alignment, and overall readability.

+ Cross-Functional Collaboration

+ Work closely with the SEO team to incorporate relevant keywords, internal links, headings, and metadata optimizations.

+ Partner with design and development teams to ensure cohesive presentation and user experience.

+ Continuous Improvement & Process Refinement

+ Update content SOPs and style guides in response to algorithm updates or emerging best practices.

+ Create team trainings for writing contractors (ClickUp, Spreadsheets, Webflow)

+ Identify automation opportunities for brief creation, plagiarism checks, editorial feedback loops, etc.

+ Identify and implement AI tools to support research, outline creation, and content optimization.

+ Lead the development of reusable AI prompt templates and custom GPTs for client content generation—ensuring each one captures tone, terminology, formatting, and preferred calls-to-action.

+ Build and maintain a prompt library for consistent and strategic use of AI among the writing team. Standardize content types (e.g., blogs, city pages, product/service pages) through structured templates that pair with each GPT for faster, on-brand creation.

+ Test AI-generated copy against human content through A/B experimentation in collaboration with SEO and Paid Media teams.

What makes you the hero for this job:

+ 3–5+ years of content management or editorial experience, ideally within an SEO-driven or digital marketing setting.

+ Strong understanding of on-page SEO principles, including keyword research, metadata best practices, and internal linking structures.

+ Proven ability to manage a content calendar, coordinate multiple contributors, and meet tight deadlines.

+ Excellent writing, editing, and proofreading skills, with a keen eye for detail.

+ Experience using AI writing tools (e.g. ChatGPT, Gemini, Jasper) for content ideation, draft creation, SEO optimization, and building custom GPTs for multiple brands or clients.

+ Ability to craft effective prompts, evaluate AI-generated outputs, and refine with human editing for brand voice and quality.

+ Understanding of fine-tuning workflows, system instructions, or structured inputs for consistent, brand-aligned AI content output.

+ Familiarity with content management systems (WordPress, Webflow) and collaboration tools (ClickUp, Trello, Asana).

+ Data-driven mindset: comfortable analyzing content metrics and adjusting strategies for continuous improvement.

+ Strong communication skills to effectively present ideas, feedback, and performance metrics to cross-functional teams and leadership.

+ Experience in the home services or contractor industries (preferred but not required).

Superpowers:

Team Commitment. You know that moment in the Hunger Games where Katnis Everdeen shoots President Coin instead of President Snow and everyone’s head exploded? That is because she knew what was best for Panem and she was so committed she made the larger, harder decision. That is the level of commitment we need. Minus the killing of course!

Ownership. We need someone who embodies this value and can figure things out and move quickly. If you need direction and someone to hold your hand, this job is not for you.

Mentor (Hit us up to get more information)

Matt Nelson (https://www.linkedin.com/in/matt-nelson-35ba91/) - Specialist in hiring amazing people, lover of music, Connect Four, ping pong, tennis, pickleball, photography, and recruiting.

JobNimbus is proud to be an equal opportunity / affirmative action employer. We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics. This position may require the successful completion of a criminal background check and/or drug screen. If you have a disability or special need that requires accommodation, please let us know in the application.

If you have any questions regarding this job post, please email [email protected].

Powered by JazzHR