"Alerted.org

Job Description

This Marketing Manger will be working primarily within the Email marketing channel doing execution of Customer Journeys & Retention Campaigns

Assist in planning, developing and executing strategic lifecycle marketing campaigns to drive funding, balance growth and retention across US Checking accounts.

Serve as daily POC for creative and partner feedback for Lifecycle Deposit initiatives. Provide strategic recommendations to team regarding campaign execution, based on in-depth understanding of Checking needs/priorities.

Manage and optimize existing Onboarding journeys.

Manage automations/triggers across email and DM; manage the execution and development of strategic cross-sell email journeys across 7 plus products.

Support the integration of Deposit products into new Lifecycle journeys (i.e., F25 Early Tenure Onboarding Journey), with a focus on customer onboarding, engagement and retention.

Process Management

Accountable for following processes and procedures inclusive of managing WF templates, LOB and compliance approvals and reporting share outs Produces regular and ad-hoc reports and dashboards for Checking Lifecycle Marketing

Stakeholder Management

Serve as primary relationship for Checking Lifecycle marketing Manage relationships throughout the organization and serve as a POC for additional Lifecycle inquiries where needed

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .

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Skills and Requirements

4+ years of experience as a Marketing Manager

Experience executing Lifecycle journeys and retention campaigns that include multiple channels such as email, direct mail, text, digital channels (e.g., app and displays) and direct mail.

Experience working with a Marketing Automation platform (SFMC preferred) to coordinate builds for marketing campaigns around customer journeys

- Someone who worked heavily in the email marketing channel not building the emails, but coordinating the email builds

- Project management, driving projects to completion, owning that process, being a driver

Experience collaborating with multiple stakeholders and product partners to execute marketing strategies and campaigns.

Project management and ability to juggle multiple complex projects happening simultaneously.

Data-driven decision-making to help report on email performance

Strong verbal & written communication skills. Ability to speak up and ask questions if needed

Comfortable working in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations.

Creative problem-solving skills and excellent creative sensibilities.

PowerPoint experience, presentation skills

- Agency side is fine as long as they have managed a matrixed situation, interfacing with multiple teams to get something done

Local to Chicago o Exposure to Salesforce Marketing Cloud: understand the steps to build the journeys (understanding requirements, timelines for how quickly things can be built, understand the capabilities for SFMC Journey Builder)

o Financial services marketing and advertising, preferred. Advertising and/or creative agency experience an asset.

o Cost/benefit analysis null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].