• Senior Director, Growth Marketing

    Quickbase (Boston, MA)


    Snr. Director, Growth Marketing

     

    Quickbase is seeking a visionary and results-driven Senior Director of Growth Marketing to lead our demand generation function across multiple strategic business segments. As the head of a high-performing team of growth marketing managers, you will be responsible for architecting and scaling integrated marketing programs that drive pipeline and accelerate revenue growth. This is a high-impact, cross-functional leadership role that will directly shape how Quickbase engages buyers and scales growth across industries.

    Key Responsibilities

    Strategic Leadership & Planning

     

    + Define and execute the strategic vision for growth marketing, aligning with overall company objectives and revenue targets

    + Lead a team of growth marketing managers, providing mentorship, performance coaching, and career development

    + Collaborate with executive leadership, product marketing, and sales to establish go-to-market strategies for key verticals and segments

    + Identify new opportunities for demand generation and marketing innovation to expand reach and accelerate pipeline growth, particularly in the areas of AI and GTM automation

     

    Campaign Strategy & Execution

     

    + Oversee the planning, development, and execution of multi-channel, full-funnel marketing programs across owned, earned, and paid channels

    + Drive campaign development for key growth initiatives, ensuring clear audience segmentation, and cohesive buyer journeys

    + Align marketing programs with sales motions and revenue operations for seamless execution and measurement

    + Manage budget planning and resource allocation across campaign initiatives

     

    Team & Program Management

     

    + Hire, manage, and scale a team of segment-focused growth marketers

    + Develop standardized processes and frameworks for campaign planning, execution, and optimization

    + Oversee agency and vendor relationships to support scalable program delivery

    + Drive operational excellence and ensure team accountability for performance

    Performance Optimization & Analytics

    + Establish KPIs and performance benchmarks to measure campaign and channel effectiveness

    + Collaborate with marketing operations and business intelligence teams to build dashboards and provide ongoing reporting

    + Leverage insights and testing frameworks to continuously improve campaign performance and marketing ROI

    + Stay abreast of market trends, buyer behavior, and competitive strategies to inform planning and positioning

    Required Qualifications

    + 10+ years of progressive experience in technology marketing with demonstrated success in demand generation and campaign management

    + Proven ability to leverage established go-to-market technology solutions like Marketo, Salesforce, 6Sense, Drift, Outreach & Zoominfo to power campaigns, and a general knowledge of newer growth tools that leverage AI and automation to deliver more personalized experiences.

    + Proven ability to lead geographically dispersed teams and manage complex projects simultaneously

    + Outstanding communication and presentation skills with the ability to influence at all organizational levels

    + Demonstrated experience in integrated campaign execution

    + Strong analytical skills with experience in marketing metrics analysis

    + Exceptional organizational abilities with attention to detail and commitment to meeting deadlines

    + Experience working within a matrix organization and managing cross-functional initiatives