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Snr. Director, Growth Marketing

Quickbase is seeking a visionary and results-driven Senior Director of Growth Marketing to lead our demand generation function across multiple strategic business segments. As the head of a high-performing team of growth marketing managers, you will be responsible for architecting and scaling integrated marketing programs that drive pipeline and accelerate revenue growth. This is a high-impact, cross-functional leadership role that will directly shape how Quickbase engages buyers and scales growth across industries.

Key Responsibilities

Strategic Leadership & Planning

+ Define and execute the strategic vision for growth marketing, aligning with overall company objectives and revenue targets

+ Lead a team of growth marketing managers, providing mentorship, performance coaching, and career development

+ Collaborate with executive leadership, product marketing, and sales to establish go-to-market strategies for key verticals and segments

+ Identify new opportunities for demand generation and marketing innovation to expand reach and accelerate pipeline growth, particularly in the areas of AI and GTM automation

Campaign Strategy & Execution

+ Oversee the planning, development, and execution of multi-channel, full-funnel marketing programs across owned, earned, and paid channels

+ Drive campaign development for key growth initiatives, ensuring clear audience segmentation, and cohesive buyer journeys

+ Align marketing programs with sales motions and revenue operations for seamless execution and measurement

+ Manage budget planning and resource allocation across campaign initiatives

Team & Program Management

+ Hire, manage, and scale a team of segment-focused growth marketers

+ Develop standardized processes and frameworks for campaign planning, execution, and optimization

+ Oversee agency and vendor relationships to support scalable program delivery

+ Drive operational excellence and ensure team accountability for performance

Performance Optimization & Analytics

+ Establish KPIs and performance benchmarks to measure campaign and channel effectiveness

+ Collaborate with marketing operations and business intelligence teams to build dashboards and provide ongoing reporting

+ Leverage insights and testing frameworks to continuously improve campaign performance and marketing ROI

+ Stay abreast of market trends, buyer behavior, and competitive strategies to inform planning and positioning

Required Qualifications

+ 10+ years of progressive experience in technology marketing with demonstrated success in demand generation and campaign management

+ Proven ability to leverage established go-to-market technology solutions like Marketo, Salesforce, 6Sense, Drift, Outreach & Zoominfo to power campaigns, and a general knowledge of newer growth tools that leverage AI and automation to deliver more personalized experiences.

+ Proven ability to lead geographically dispersed teams and manage complex projects simultaneously

+ Outstanding communication and presentation skills with the ability to influence at all organizational levels

+ Demonstrated experience in integrated campaign execution

+ Strong analytical skills with experience in marketing metrics analysis

+ Exceptional organizational abilities with attention to detail and commitment to meeting deadlines

+ Experience working within a matrix organization and managing cross-functional initiatives