• Senior Director, Subscriptions Strategy & Planning

    Dow Jones (New York, NY)


    ABOUT US

    Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

    ABOUT THE TEAM

    The Subscription Marketing team is responsible for growing revenue and subscriber volume across Dow Jones brands, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.

    ABOUT THE ROLE

    We are seeking a strategic and analytical Senior Director of Subscriptions Strategy & Planning. Within the Marketing organization, this role reports to the SVP, Marketing and Subscriptions Strategy and will work across the Subscriptions teams to meet revenue and volume goals.

     

    You will work in our midtown Manhattan office three days each week.

    YOUR RESPONSIBILITIES

    + **Planning & Forecasting** **:** With the subscription team functional partners, lead subscription forecasting, budget planning, and scenario modeling. Partner with Finance to set growth and retention targets and develop business cases for new initiatives.

    + **Data-Driven Decision Making:** Leverage audience behavior, churn drivers, and conversion data to guide strategic priorities. Partner with analytics, product, and newsroom stakeholders to interpret insights and take action.

    + **Lifecycle Optimization** **:** Provide holistic guidance for strategic initiatives across the entire subscriber lifecycle — from acquisition to onboarding, engagement, retention, and win-back. Collaborate with marketing performance and product teams to optimize user journeys.

    + **Performance Reporting** **:** Oversee dashboards and executive-level reporting on subscription performance. Distill complex metrics into clear narratives for senior leadership and board presentations.

    + **Industry & Market Intelligence** **:** Monitor competitive media trends, consumer behaviors, and monetization innovations. Bring external perspective to internal planning.

    YOU HAVE

    + The willingness to work in our midtown Manhattan office 3 days each week

    + 15+ years of experience in strategy, business planning, or revenue operations, ideally within media, publishing, or a subscription-based business

    + Proven experience in developing and executing growth strategies for digital subscription products

    + Strong command of media metrics such as subscriber LTV, churn, paywall conversion, and engagement scoring

    + Financial modeling in Excel and/or within business intelligence tools experience

    + Exceptional strategic thinking, analytical modeling, and communication skills

    + Experience influencing senior executives and leading cross-functional initiatives

    + Familiarity with newsroom operations, journalism ethics, and the role of public service media is preferred

    + Working knowledge of subscription analytics platforms (e.g., Piano, BlueConic, Chartbeat, Google Analytics, Tableau, etc.) is preferred

    + Experience with CMS, paywall technologies, and/or customer data platforms is preferred

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    OUR BENEFITS

    + Comprehensive Healthcare Plans

    + Paid Time Off

    + Retirement Plans

    + Comprehensive Insurance Plans

    + Lifestyle programs & Wellness Resources

    + Education Benefits

    + Family Care Benefits & Caregiving Support

    + Commuter Transit Program

    + Subscription Discounts

    + Employee Referral Program

     

    Learn more about all our US benefits.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.

     

    Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

     

    Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

     

    Business Area: Dow Jones - CMO - Marketing

     

    Job Category: Marketing & Product Management

    Union Status:

    Non-Union role

     

    Pay Range: $185,000 - $230,000

     

    We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

     

    Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

     

    For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

     

    Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

     

    This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

     

    Req ID: 46718