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Business Intelligence Analytst
- Insight Global (Livonia, MI)
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Job Description
Day to Day:
Insight Global is looking for a couple of Business Intelligence Analysts to join the team of one of its leading Life Insurance customers in Metro Detroit. You will be responsible for delivering insights and recommendations related to the marketing of AAA Lifes various products. You will partner with marketing staff, marketing data managers, and other data analysts and data scientists to identify business questions, gather data, perform appropriate analyses, and deliver insights and recommendations. This role requires proficiency in SQL, R or Python, a visualization tool such as Power BI or Tableau, and a passion for delivering actionable insights and driving the growth of the organization.
• Specific Responsibilities:
Design, build, and automate user friendly PowerBI dashboards to enable data-driven decision making by our stakeholders, including:
Developing data quality frameworks
Creating standardized reporting templates
Conducting advanced customer segmentation analyses
Conducting advanced modeling decile analyses
Supporting strategic planning with actionable data-driven insights
Track marketing initiatives, produce 360-degree campaign results analysis, validating against forecast and plan, proactively identifying actionable opportunities for results improvement, providing status reports and strategic recommendations to business stakeholders. Specifically, focus on:
Increasing dashboard efficiency
Increasing insight impact
Process automation success rates
Shortened time to deliver actionable insights
Collaborate with marketing stakeholders to identify business questions and challenges, then perform appropriate analyses and deliver actionable insights and recommendations.
Work with marketing data team and service providers to ensure data is complete, correct, and suitable for analysis.
Design and conduct hypothesis testing (A/B testing and multi-variate testing) to evaluate the effectiveness marketing activities or strategies
Maintain clean and organized documentation of data, methodologies, and results in a central depository.
Identify opportunities for automation in existing processes to improve overall efficiency. Recommend new processes to enhance efficiency and performance.
Back up data scientists and modelers whenever business requires. Comfortable with building statistical models, using ML/AI platforms and algorithms, and marketing technology.
Actively seek out innovation and optimization use cases and experiments that will result in organizational transformation and sales and profit improvements.
Compensation: $86k to $130k. Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Skills and Requirements
Qualifications:
- Bachelors degree in Computer Science, Statistics, Mathematics, or related field
- Minimum 5+ years in Business Analytics
Extensive experience Agentic AI and ML learning
Solid background in statistical analysis
• Expertise in modeling algorithms
Strong Python & SQL coding skills
AWS monitoring/deployment cloud platform experience
Hands-on experience with AWS services like S3, Lambda, and SageMaker.
Experience with Data Engineering orchestration tools
Expertise in Power BI reporting/visualizations
Outstanding people skills
Attitude, motivation, communication skills - Apache Airflow experience
- Insurance industry experience
- Marketing/marketing analytics domain experience
Recent master's degree in either Statistics, Data Science, etc. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].
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