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Cardiac PET Physician Outreach Specialist
- GE HealthCare (NY)
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Job Description Summary
At GE Healthcare (GEHC) we deliver precision health to improve patient lives in moments that matter.
Our Pharmaceutical Diagnostics PDx business, a division of GE Healthcare, is a leading supplier of diagnostic imaging agents used in X-ray, CT, ultrasound, SPECT, and PET imaging to provide deep insight that enables clinicians to make confident diagnostic and treatment decisions for patients. Close to a quarter of a million patients every day are imaged using a Contrast Media or Molecular Imaging MI agents provided or produced by GE Healthcare.
Job Description
Role Summary/Purpose
The role of a Cardiac PET Physician Outreach CPPO at GE Healthcare (GEHC) involves driving the adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac market.
Roles and Responsibilities
+ Develop and execute a territory business plan to drive Flyrcado market share growth. The plan will identify business and functional relationships within Cardiology's key referral sources. Through customer insights, leverage the knowledge of influence networks & affiliations (i.e., Payers, societies) to realize business objectives. This should lead to the achievement or exceeding of Flyrcado sales forecasts and shared volume targets. Along with your Cardiac PET Account Manager, conduct regular business analyses of the local market—customers, payers, competition, key stakeholders creating, implementing, and updating business plans to achieve access and sales goals.
+ Accountable to achieve the quarterly and yearly Operating Plan for the territory together with customer satisfaction and retention.
+ Identify the referring Cardiologists, create relationships, and appropriately impact the decision-making criteria to help increase awareness and utilization of Flyrcado in line with the approved PI.
+ Understand product differentiators and position Flyrcado as the product of choice through high clinical acumen and routine use of Marketing Assets and Education Programs to create awareness of Flycardo.
+ Cultivate productive relationships with customers to include HCPs, Advanced Practice Providers, Nurses, Pharmacists, Department Administrators and other key medical and administrative personnel from Cardiology. The expectation is live meetings with customers wherever possible including daily/weekly education in-services.
+ Foster an integrated territory business plan and drive the cultivation of synergy among Medical Affairs, Marketing, Market Access, and all related work teams including CMO’s aimed at growth and continuous improvement; identify and provide market intelligence about trends in patient / disease management, competing technologies, reimbursement issues, etc. that may affect the appropriate usage of GEHC PDx products. A consistent and recurring cadence of calls should be scheduled with partners.
+ Prioritize initiatives and drive focus on high impact opportunities; monitor Performance Dashboards to analyze, interpret, and execute actionable sales efforts, prioritizing customers, and strategic solutions to exceed targets.
+ Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping key stakeholders and patient flows.
+ Complete understanding of all levels of MCO/Medicare/Medicaid reimbursement issues and impact on business performance; identify potential obstacles and lease with Market Access to effectively resolve.
+ Forecasting orders and sales of assigned territory and submitting periodic progress reports.
+ Representing GEHC at healthcare conferences and seminars to promote our products and company.
+ Understand the goals and clinical benefits of GE HealthCare’s HCS and National team and drive total business to GE HealthCare where appropriate.
+ Ensure a compliant, ethical culture to promote GEHC products and adhere to the highest ethical standards.
+ Additional projects and initiatives as required.
Required Qualifications
+ Bachelor's degree from an accredited university or college.
+ 5+ years of sales experience in Cardiology calling on physicians and office staff. Proven history of sales success, developing, organizing, and implementing territory plans, meeting, and exceeding sales targets, and penetrating new accounts/markets/competition through proficiency in prospecting, lead qualification, clinical sales
+ Experience in product launch and P&T Committees, preferred.
+ Experience with selling/leading in a highly matrixed environment, and/or large account management.
+ Willing to reside in the territory and execute a minimum of 30% overnight travel based on business needs and some weekends as is typical with trade show attendance.
Desired Characteristics
+ Strong analytical, oral, presentation, and written skills, Proficient MS Office, and CRM skills.
+ Ability to work independently and with a team to manage multiple stakeholders and competing priorities through effective organizational, people, and time management skills.
+ Analytical ability to use internal reporting to manage account plans and identify patterns and opportunities for growth.
+ Ability to apply a range of traditional and nontraditional problem-solving techniques to think through and solve complex issues creatively to improve performance and company effectiveness.
+ Ability to build rapport and relationships by interacting effectively with employees and external contacts (i.e. MD and office staff) at all levels, demonstrating awareness of their needs and responding with the appropriate action.
+ Ability to achieve objectives while operating in compliance with regulatory guidelines.
\#LI-DN1 LI-REMOTE
For U.S. based positions only, the pay range for this position is $126,720.00-$190,080.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
Additional Information
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
**Relocation Assistance Provided:** No
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