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Job Title

Media Relations Coordinator

Agency

Texas A&M University

Department

Dean Of Business Administration

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

Who we want

The Media Relations Coordinator, with the leadership of the assistant director of communications, coordinates, develops, and implements a comprehensive press and media relations strategy that promotes key messages of Mays Business School. You will lead in the creation and promotion of content to increase visibility of Mays Business School, including news stories, press releases, and research spotlights. And working cross-functionally with the Marketing and Communications team as well as with subject matter experts from Mays you will identify opportunities and create positive awareness for the brand and its key initiatives. This role requires your excellent organizational, planning, and project management skills as you develop r elationships with journalists, reporters, and media outlets relevant to business education.

What you need to know

Salary: Compensation will be commensurate to selected hire’s experience .

Cover Letter/ Resume’: A cover letter and resume’ will assist us in our review of your application materials.

Qualifications

Required Education and Experience

+ Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field

+ 3 years of experience in media relations, public relations, or related field

Preferred Qualifications

+ 5 years of experience in higher education communications or business media relations

+ Experience with business or academic media outlets

+ Knowledge of web-based public relations and social media strategy

+ Demonstrated ability to translate complex academic concepts into compelling stories

Knowledge, Skills, and Abilities

+ Advanced knowledge of public relations strategies and tactics

+ Strong written and verbal communication skills with expertise in AP Style

+ Ability to positively and professionally interact with internal and external stakeholders

+ Ability to present complex information clearly and concisely and s trong attention to detail

+ Exceptional grammar and writing skills in narrative, short form and press release formats

+ Strong organizational & time management skills and ability to juggle multiple projects while meeting deadlines

Essential Duties/Tasks

Media Relations Strategy

+ Develop and implement a comprehensive media relations strategy to help raise the national profile of Mays Business School

+ Monitor media trends and track coverage to assess the impact and effectiveness of media relations efforts

+ Coordinate with Texas A&M University’s media relations team on dissemination of press releases, coordination of media requests, and creation of expert videos

+ Identify sponsorship opportunities with national media outlets and industry publications

+ Respond to and manage media inquiries in a timely manner

+ Cultivate and maintain relationships with journalists, reporters, and media outlets relevant to business education

Writing and Editing

+ Create engaging and high-quality written content, including press releases, media briefs, and research spotlights

+ Develop quick content in response to trending, emerging, or crisis issues

+ Identify opportunities and craft compelling narratives that highlight Mays Business School's achievements, research breakthroughs, and community impact

+ Edit and proofread content to uphold high standards of clarity, grammar, and AP style

+ Ensure all content aligns with strategic messages, brand guidelines, and university editorial style

Faculty and Research Promotion

+ Develop relationships with faculty and stay informed on research interests and expertise

+ Maintain and update list of faculty experts for media opportunities

+ Elevate Mays’ research through earned media and develop strategy to amplify faculty’s published work

+ Position Mays faculty and leadership as thought leaders at major academic and industry events

+ Nominate faculty, staff, and alumni for select industry and national awards

Collaboration and Training

+ Partner with creative, digital, and web teams to ensure cohesive messaging and impactful storytelling

+ Provide guidance to Mays units on their public relations efforts

+ Support in disseminating guidelines, best practices, and training across the department

+ Collaborate with school leadership to identify communication needs and develop communication plans

Who we are

Texas A&M University’s Mays Business School is a vibrant learning organization of more than 175 faculty members, 125 staff members, and 6,400 undergraduate and graduate students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays Business School’s vision is building a better future through business. To fulfill this vision, our mission is developing leaders of character who make a positive difference in the communities where they live, work, and serve.

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

+ Medical, (https://www.tamus.edu/benefits/medical/) prescription drug, dental, (https://www.tamus.edu/benefits/dental/) vision, life and AD&D, (https://www.tamus.edu/benefits/life-add/) flexible spending accounts , and long-term disability insurance (https://www.tamus.edu/benefits/long-term-disability/) with Texas A&M contributing to employee health and basic life premiums

+ 12-15 days (https://employees.tamu.edu/employee-relations/leave/index.html) of annual paid holidays

+ Up to eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/sick.html) and at least eight hours of paid vacation (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html) each month

+ Automatically enrollment in the Teacher Retirement System of Texas (https://www.trs.texas.gov/Pages/Homepage.aspx)

+ Health and Wellness: Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/)

+ Professional Development: All employees have access to free LinkedIn Learning (https://linkedinlearning.tamu.edu/) training, webinars, and limited financial support to attend conferences, workshops, and more

+ Educational release time and tuition assistance (https://livingwell.tamu.edu/employee-tuition-assistance) for completing a degree while a Texas A&M employee

+ Living Well , (https://livingwell.tamu.edu/) a program at Texas A&M that has been built by employees, for employees

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values (https://www.tamu.edu/about/coreValues.html) which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.