• Social Media Strategist

    Johns Hopkins University (Baltimore, MD)


    The Office of Integrative Learning and Life Design (ILLD) is seeking a **_Social Media Strategist_** to elevate our digital presence, strengthen our brand voice, and engage diverse audiences across platforms. This is an exciting opportunity for a social-savvy storyteller and content creator who thrives in a collaborative environment and is passionate about helping students, alumni, and partners connect with our mission.

     

    Reporting to the Brand and Culture Manager, the Social Media Strategist will lead the development and execution of creative digital strategies that grow ILLD’s online presence, drive engagement, and build community both on-campus and virtually.

    Essential Duties and Responsibilities

    + Develop, plan, and execute dynamic content across ILLD’s social media channels while ensuring brand consistency and alignment with strategic goals.

    + Launch and manage targeted social media campaigns to increase visibility, drive engagement, and grow our following.

    + Create original, high-quality content, including stories, videos, infographics, and visuals, that speak to our audiences and mission.

    + Serve as a visible and authentic brand ambassador across Johns Hopkins campuses.

    + Collaborate with internal teams and campus partners to amplify initiatives and cross-promote content.

    + Monitor trends, analytics, and platform insights to optimize performance and refine strategy.

    + Stay current with evolving social media tools and best practices to enhance creativity and innovation in our content.

    Knowledge, Skills, and Abilities

    + Ability to work on-site at Imagine Center and travel to other JHU campuses for at least 3 days per week.

    + Proven experience creating compelling content and managing social media for a brand, office, or organization.

    + Strong understanding of major platforms (Instagram, X/Twitter, LinkedIn, TikTok, Bluesky, etc.) and their best practices.

    + Excellent writing, visual storytelling, and content creation skills.

    + Highly collaborative with strong interpersonal and communication abilities.

    + Curious, adaptable, and eager to experiment with new tools and strategies.

    + Critical thinker with a passion for audience engagement and creative problem-solving.

    Minimum Qualifications

    + High School Diploma or graduation equivalent.

    + Three years related experience.

    + Additional education may substitute for required experience and additional related experience may substitute for required education beyond HS Diploma/Graduation Equivalent, to the extent permitted by the JHU equivalency formula.

     

    Classified Title: Communications Coordinator

    Job Posting Title (Working Title): Social Media Strategist

    Role/Level/Range: ATO 37.5/03/OE

     

    Starting Salary Range: $18.20 - $33.90 HRLY (Commensurate w/exp.)

     

    Employee group: Casual / On Call

     

    Schedule: Mon - Fri (9 - 1) schedule may vary based on coverage needed for events

     

    FLSA Status: Non-Exempt

     

    Department name: Integrative Learning and Life Design

    Personnel area: University Student Services

    The listed salary range represents the minimum and maximum Johns Hopkins University offers for this position, based on a good faith estimate at the time of posting. Actual compensation will vary depending on factors such as location, skills, experience, market conditions, education, and internal equity. Not all candidates will qualify for the highest salary in the range.

     

    Johns Hopkins provides a comprehensive benefits package supporting health, career, and retirement. Learn more: https://hr.jhu.edu/benefits-worklife/.

     

    Equal Opportunity Employer

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    EEO is the Law

    https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf