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Job Description

The Loyalty Marketing Events & Experiences Associate Manager at Nordstrom is responsible for leading the planning and implementation of targeted loyalty experiences aimed at engaging Nordy Club Members and Cardmembers across both Nordstrom and Nordstrom Rack brands. This position requires close collaboration with cross-functional teams, including the Loyalty team, to ensure alignment with the overall loyalty strategy, seamless experience implementation, and continuous optimization. The role will use insights and subject matter expertise to design and deliver best-in-class, new, and engaging experiences.

Key Responsibilities:

Strategy Development & Execution:

+ Engage in big, blue sky thinking to imagine new experiences and re-imagine and optimize existing experiences to best support the overall strategy.

+ Compile insights from past performance and customer feedback to understand customer needs and preferences.

+ Define the loyalty experience strategy for Nordstrom and Rack, including exclusive events, Icon lounges (new openings and ongoing management), gifts, and other high-touch exclusive benefit experiences.

+ Own the strategy and delivery in support of Loyalty program needs including new loyalty event concept strategy, ideation and testing.

Experience Management:

+ Plan, design, and oversee the delivery of loyalty experiences.

+ Collaborate with the Loyalty team to align on final plans and define and deliver an effective marketing strategy to support loyalty experiences that drive awareness and engagement.

Performance Measurement & Optimization:

+ Analyze and summarize experience performance data to identify trends and areas for improvement. Summarize learnings and recommendations.

Cross-Team Collaboration:

+ Serve as the primary point of contact for sharing experience information, managing processes, and maintaining artifacts across different teams.

+ Ensure tools, forums, and artifacts are up-to-date and consistently executed against.

Qualifications:

+ Experience in event planning and execution, ideally within loyalty marketing or program management, in a retail or consumer-focused environment. Proven ability to develop and execute complex event strategies and plans that drive significant customer engagement and business results.

+ Exceptional communication and presentation skills, with the ability to articulate event strategies to diverse and senior-level audiences.

+ Strategic thinker with demonstrated ability to work cross-functionally across multiple teams and build strong relationships with Loyalty, Brand Marketing, Media, Operations, Finance, Product, Analytics, and Engineering.

+ Advanced analytical skills, with a data-driven mindset and a strong focus on metrics and KPIs.

+ Proficiency with modern event management technologies and platforms, including event registration and marketing automation tools.

+ Strong project management skills, with the ability to manage multiple events simultaneously and meet deadlines.

+ Creative thinking and problem-solving skills, with the ability to innovate and adapt in a fast-paced environment.

+ Proven experience in designing and delivering best-in-class events that drive customer engagement and loyalty.

+ Bachelor's degree in marketing, Business, or a related field; advanced degree preferred.

+ Passion for customer experience and a deep understanding of loyalty programs and customer engagement strategies.

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

+ Medical/Vision, Dental, Retirement and Paid Time Away

+ Life Insurance and Disability

+ Merchandise Discount and EAP Resources

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom conducts background checks and considers qualified applicants with criminal histories in a manner consistent with all legal requirements.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com .

Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s (https://careers.nordstrom.com/#/contact-us/faq) for relevant information and guidelines.

• 2022 Nordstrom, Inc

Current Nordstrom employees: To apply, log into Workday, click the Careers button and then click Find Jobs.

Pay Range Details

The pay range(s) below has been provided in compliance with state specific laws. Pay ranges may be different for other locations. Pay offers are dependent on the location, as well as job-related knowledge, skills, and experience.

$92,000.00 - $155,000.00 Annual

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben\_Overview\_17-19.pdf

About Us

We’re a fast-moving fashion company that started as a shoe store in 1901. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. We empower our people to be innovative, creative and focused on providing the best service to our customers. Through it all, we remain committed to leaving the world better than we found it.

Whether you’re a genius engineer, a phenomenal salesperson or a supply chain pro, we invite you to bring your unique talents and join our team. We reward great work, promote from within and celebrate diversity.

CUSTOMER OBSESSEDWe strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.

OWNERS AT HEARTWe treat every interaction as an opportunity to make an impact and deliver excellence.

CURIOUS AND EVER CHANGINGWe approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.

HERE TO WINWe’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.

WE EXTEND OURSELVESWe treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community.

Come on! Join us!