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About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary

The Strategic Business Development Sr Director, is responsible for creating opportunities for sales growth within our target markets and across our multiple business lines, products and services. This is a results-driven position primarily measured by opportunity created and business closed.

This position will support our Business Development team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 3 days per week. The ideal candidate will be based out of any of the following locations:

+ Philadelphia, PA

+ Dallas, TX

+ Orlando, FL

+ Las Vegas, NV

Essential Duties & Responsibilities

• Learn Sparks’ complete portfolio of products and services and have the ability to present our complete portfolio offering with special emphasis on professional services (creative and strategy), events, conferences, activations, exhibits, custom store fixtures, Shop-In-Shop and POP/ Visual Merchandising displays.

• Develop sales plans tailored to sell Sparks products/services within identified target accounts and vertical market.

• Work collaboratively with the sales and marketing teams and fosters a culture of continuous process improvement and a more sophisticated Go-To-Market process.

• Pursue target accounts, evaluate opportunities, build relationships, collect key information and drive internal teams to create proposals and presentations to prospects.

• Utilize all business development techniques: phone, email, html, direct mail, association involvement, public speaking and networking...to build relationships and create opportunities.

• Records all contact and activity in Salesforce with a focus on accuracy and timely reporting.

• Follow up and evaluate opportunities that come into Sparks in the form of RFP’s, RFI’s and general inquiries.

• Develop relationships and process that allow for seamless transition to account team once new banners are onboarded.

• Provide weekly reporting on items such as prospect meetings, new opportunities, project development, targeted campaigns and forecast updates.

• Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial, technology-driven culture.

• Ability to identify and solve client issues strategically.

• Excellent interpersonal skills, with the ability to communicate effectively with management and cross-functional teams, for both technical and non-technical audiences.

Education & Experience

• Bachelor's degree or equivalent practical experience.

• Minimum 7-10 years of senior sales management experience.

• Proven track record of building brand awareness, relationship development and successful closing business.

• Has proven ability to manage their own book of accounts in the profitable production of revenue opportunities totalling approximately $6M or more.

• Assertive relationship building, resourceful networking, solid presentation skills and creative thinking.

• MUST be willing to consistently cold call and solicit new business.

• Travel is required.

Travel Requirements

Travel up to 25%

What We Offer

Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

+ Medical, Dental, Vision Insurance

+ Tuition Reimbursement

+ Paid Parental Leave

+ Life, Accident and Disability

+ Retirement with Company Match

+ Paid Time Off

Diversity Commitment

At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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