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We are seeking a highly motivated, strategic, and data-driven Web Strategist / eCommerce Business Manager to help own the evolution of our digital presence. In this hybrid role, you will collaborate with business customers, creatives, SEO specialists, data analysts, and developers to craft compelling, high-performing online experiences that drive measurable business outcomes!

You will be responsible for the digital strategy and performance for your assigned business area, using both quantitative and qualitative data to advise decisions. Your work will directly impact conversion rates, lead generation, revenue, customer satisfaction, and other key success metrics.

This is a highly visible, cross-functional role that requires creativity, analytical rigor, and a strong understanding of digital commerce and customer experience.

Key Responsibilities

• Define and track key performance indicators (KPIs) for web and eCommerce performance, including conversion, revenue, engagement, and customer satisfaction.

• Lead cross-functional teams to develop and implement web campaigns, product launches, A/B tests, and always-on content strategies aligned with business goals.

• Optimize product and content presentation through merchandising (positioning, up-sell, cross-sell, etc.), SEO, UX, and demand generation strategies.

• Analyze user behavior and site performance to generate data-driven insights and hypotheses that inform continuous improvement.

• Design and implement experimentation plans to test new features, layouts, and messaging; communicate results and recommendations clearly.

• Collaborate with product and business customers to align digital strategies with go-to-market plans and the omni-channel customer journey.

• Develop cases and requirements for new capabilities; work with technical teams to define scope, trade-offs, and timelines (Agile experience a plus). · Help lead and prioritize a backlog of enhancements and optimizations in collaboration with development and design teams.

• Supervise and respond to customer feedback, identifying and resolving issues that impact the user experience.

• Ensure quality assurance and consistency across digital touchpoints.

• Stay current on industry trends, competitor strategies, and emerging technologies to inform innovation and maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.

• 3–5 years of experience in digital strategy, eCommerce, UX, or web project management.

• Strong proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics) and customer journey analysis.

• Solid understanding of SEO, content strategy, and digital merchandising.

• Experience in B2B environments, ideally with complex hardware/software products (Test & Measurement industry a plus).

• Familiarity with tools such as Adobe Experience Manager, Figma, Lucidchart, Conductor, Azure Dev Ops, and other CMS,UX, and Project Management platforms.

• Excellent project management, communication, and stakeholder engagement skills.

• Experience in collaborating with vendors and agencies.

• Ability to thrive in a fast-paced, agile, and collaborative environment.

• A growth mindset with a proactive, problem-solving approach

Our Culture & Commitment to You

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

Accessibility Assistance or Accommodation

If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: [email protected] .

ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!

No calls or agencies please.

**Requisition ID** : 25021162

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.