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Job Description

**Remote OR Hybrid** : _This role is based remotely but if you live within a 50-mile radius of the Warren Tech Center, you are expected to report to that location three times a week at minimum._ _​_

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

The Role:

GM is hiring a Lead Product Manager, MarTech. This leadership role sits at the intersection of marketing strategy and technology, building the tools that our marketing teams need to create compelling customer experiences and drive performance marketing results.

You’ll manage the scope and teams responsible for designing and implementing MarTech platforms focused on audience creation, activation, and personalization. You will leverage best-practices in product development, agile scrum-based delivery, and strategic road-mapping to deliver modern marketing tools with an eye towards a closed-loop data-driven ecosystem across the customer lifecycle. You’ll work with cross functional teams like engineering, marketing, privacy, and loyalty to create cohesive product capability roadmaps. You’ll work in partnership with the Marketing Operations leaders to align on vision, strategy, and priority.

This role requires self-starter, with deep expertise in the marketing technology with a proven track record designing and building marketing technology tools like Adobe’s Experience Platform, Salesforce Marketing Cloud, and others – along with deep knowledge and expertise across the full MarTech solution space (personalization, media activation, email campaign management, CMS, AdTech, identity resolution, etc.), with a deep understanding of the importance of data design to drive platform implementations.

What You’ll Do (Responsibilities):

+ Responsible for MarTech Product from solution design to implementation and adoption

+ Lead and mentor a team of Product Managers and Analysts

+ Partner with marketing leaders to develop and communicate product roadmaps

+ Partner with internal / external delivery teams to design and delivery platform features

Additional Job Description

Your Skills & Abilities (Required Qualifications):

+ Bachelor’s Degree required

+ 7+ years of hands-on experience with either Campaign Management, Customer Data Platforms, Advertising Technology, Personalization Engines as a business architect or product manager is required

+ In-depth knowledge of modern campaign marketing software, ESP, SMS, and leading tools, along with a solid understanding of Marketing Technology (MarTech) and Advertising Technology (AdTech)

+ Experience architecting, designing, and deploying complex technology, with an eye towards automation, simplicity, and rationalization

+ Experience and comfort managing direct and indirect teams; scrums, agile cross functional teams, vendor stakeholders

+ Proven experience succeeding in complex, matrix and cross-functional projects

+ Ability to personally deliver large scale initiatives in a fast-paced environment with high levels of complexity and ambiguity

+ Innovative thinking to approach challenges from multiple fronts, and ability to think outside the box

+ Experience setting, managing, and reporting against multi-year plans, budgets, critical metrics, breakthroughs, roadmaps, etc.

**Compensation:** The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

+ The expected base compensation for this role is: ($117,800 - $184,000). Actual base compensation within the identified range will vary based on factors relevant to the position.

+ **Bonus Potential:** An incentive pay program offers payouts based on company performance, job level, and individual performance.

_Benefits:_

+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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Benefits Overview

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire) .

Accommodations

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We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

Our Company (https://search-careers.gm.com/en/working-at-gm/)

Our Culture

How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global location** **s

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.