• Marketing Campaign Manager

    Insight Global (Boulder, CO)


    Job Description

    A team in Boulder, Colorado is looking to add a Marketing Campaign Manager to their team! This person will have a strong background in managing and executing paid marketing campaigns, particularly through Facebook Ads. This role involves close collaboration with the Creative Director and creative team, providing necessary support and resources. The manager will analyze full funnel metrics, including click-through rates, net new acquisitions, and reactivations, gather and interpret data using tools like PostHog, Google Analytics, DOMO, SEMrush, and Google Suite. Additionally, they will manage and optimize customer acquisition costs (CAC) and return on ad spend (ROAS), ensuring efficient use of the budget. Leading awareness campaigns and bottom-of-funnel initiatives to drive conversions and sign-ups is also a key responsibility. This will be a remote position that offers a salary of $70,000 to $90,000 based on years of experience. If this sounds like the right fit for you, please apply today!

     

    We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .

     

    To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

     

    Skills and Requirements

     

    3-5 years of experience as a Marketing Campaign Manager

     

    Proven experience in managing paid marketing campaigns, particularly on Facebook.

     

    CAC and ROAS experience

     

    Strong analytical skills with the ability to interpret and act on performance metrics.

     

    Proficiency in tools such as PostHog, Google Analytics, SEMrush, and Google Suite.

     

    Experience in managing customer acquisition costs and optimizing return on ad spend. Experience working in churches or faith-based organizations

     

    A Bachelor's Degree in Marketing null

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].