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Product Copy Creation & Brand Storytelling:

Write clear, compelling, and on-brand product titles, engaging feature bullets, detailed descriptions, and comprehensive Product Detail Page (PDP) content.

Infuse our brand voice and storytelling into the entire shopping experience to drive conversion and enhance customer engagement.

SEO-Driven Content Optimization:

Conduct thorough keyword research to identify high-impact opportunities for product and category pages.

Implement SEO best practices across all relevant web content, including optimizing metadata (titles, descriptions, alt text) to maximize organic search performance and visibility.

Content Testing & Performance Monitoring:

Monitor key SEO and copy performance metrics, such as website traffic, search rankings, click-through rates (CTR), and conversion rates.

Drive continuous optimization through A/B testing and iterative improvements based on data-driven insights.

Cross-Functional Collaboration:

Partner closely with eCommerce Merchandising, UX, SEO, and Paid Media teams to ensure copy priorities are aligned with overall product strategies and marketing campaigns.

Support the development of seasonal marketing narratives, promotional storytelling, and ensure sitewide content consistency.

Content Governance & Workflow Management:

Maintain and enforce product copy guidelines and SEO standards across all site content to ensure brand consistency and effectiveness.

Manage the copy production workflow for new product launches, seasonal refreshes, and ongoing evergreen optimization initiatives.

Qualifications:

Proven experience as a Copywriter with a strong focus on SEO.

Demonstrated ability to write clear, concise, and persuasive copy for digital channels.

Expertise in conducting keyword research and implementing on-page SEO best practices.

Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console).

Strong understanding of digital marketing, eCommerce, and content performance metrics.

Excellent communication and collaboration skills, with the ability to work effectively across different teams.

Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.

A portfolio showcasing relevant copywriting and SEO-optimized content.

JOBID: 1092490#LI-CELLA#LI-MM3#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.