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Job Description:

Role Summary/Purpose:

This role will support in the execution direct to consumer media acquisition campaigns that drive initial purchases and repeat usage and purchase volume. This role would also support the Provider/Client/B2B2C work that has increased with large clients and new affiliate partnerships (e.g., Starship, UHOne, etc) and provide strategic DTC support for Industry-specific (e.g., Pet) DTC campaigns.

_Our Way of Working_

_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._

Essential Responsibilities:

+ Support media channels such as Display, Video, search, affiliate, social with an emphasis on the paid portion of channels for CareCredit DTC acquisition campaigns

+ Support Provider/Client/B2B2C/Paid Search/Social digital efforts with large clients and new affiliate partnerships

+ Assist with growing existing campaigns while investigating and implementing new tests to profitably acquire new CareCredit cardholders

+ Partner with Paid Media center of excellence organization to drive campaign optimization through testing new techniques, analyzing performance data, and shifting budget to top performing campaign elements, across paid media and/or other marketing efforts

+ Partner with internal teams and external agencies on planning, delivery and ongoing optimization of Programmatic campaigns

+ Partner with Digital Media Measurement, Ad Ops and analytics team to measure key metrics, reporting and identify insights to translate into campaign improvements

+ Collaborate with Paid Media CoE and Account Mgt. during planning and buying cycles to inform audience, inventory and creative strategy, execution and optimization

+ Understand and partner with the Ad Operations team on the tracking for paid media channels, including pixels/tagging and site codes

+ Support with budget management, including forecasting, POs and invoicing

+ Collaborate with Media and Audience management team on audience strategy including suppression and tollgate reviews

+ Perform other projects and duties as assigned

The Ideal Candidate Will Have:

+ Solid understanding of channel interactions, funnel stages, and multi-touch attribution

+ Strong test & learn approach for assisting with the developing and driving of an ongoing testing roadmap (creative, formats, audiences, tactics, platforms, etc.)

+ Ability to grasp complex information and translate into simple ideas and takeaways

+ Strong verbal and written communication skills, including ability to write and edit clear copy for ads that presents brand voice in a relevant, meaningful dialogue with target audiences

+ Experience with different ad formats across Programmatic/Display, Native, CTV, Search, and Social

+ Understanding of digital tools and how they can support the campaign, such as Dynamic Yield, DSPs (DV360, The Trade Desk, Amazon, Verizon), LiveRamp, DoubleVerify, Adobe & Google Analytics, etc.

+ Knowledge or experience working within regulated industry (ideally finance), especially with audience targeting, audience development and marketing tollgate (legal, compliance, fair lending) approvals

+ Strong interpersonal skills, with ability to influence across functional teams and present to leadership teams

+ Strong project management skills, with ability to move campaigns from ideation to execution leveraging project management tools such as WorkFront.

Qualifications/Requirements:

+ Bachelor's degree. In lieu of degree, HS Diploma/GED and 7+ years marketing experience

+ 3+ years of experience in Paid Media to include demonstrated passion for digital marketing and knowledge in paid media tagging

+ 1+ years demonstrated strength in media analytics

Desired Characteristics:

+ 4+ years of Digital Marketing experience

+ 2+ years demonstrated strength in media analytics

+ Strong analytic and creative skills with the ability to use both interchangeably

+ Ability to manage multiple priorities and thrive in a dynamic and fast-paced environment

+ A quick learner with the ability to pick up new tools and ideas quickly

+ Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment

+ Creative and resourceful: proven ability to problem solve, develop, and execute a range of recommendations to meet business objectives

+ Agency or direct experience in consumer financial services with exposure to credit card or healthcare environment or other heavily regulated industries

+ Comfortable with managing through hierarchy, across varying organizational structures, and within matrixed organizations

+ Ability to deliver high quality work in a timely, error-free, and cost-effective manner with great attention to detail

+ A team player and a fast thinker - especially during critical or stressful times

Grade/Level: 10

The salary range for this position is **75,000.00 - 130,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

+ You must be 18 years or older

+ You must have a high school diploma or equivalent

+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing