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  • Global Product Marketing Manager

    ITW (Hatfield, PA)



    Apply Now

    Job Description:

    Basic Function

     

    To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and distribution).

     

    Essential Duties and Responsibilities

     

    + Monitor and assess customer's expectations for products and services.

    + Identify and understand emerging applications for Brooks' products.

    + Translate customers’ needs into specifications for Brooks’ products and services.

    + Have a good technical understanding of products, customer needs, and operational requirements.

    + Make data driven decisions.

    + Support customer escalations.

    + Manage projects.

    + Work closely with engineering, operations, and quality to bring to market products and services that meet customers’ requirements.

    + Be able to understand and understand and communicate technical concepts to both internal and external stakeholders.

    + Monitor the competitive environment.

    + Identify threats and opportunities and be proactive in addressing those.

    + Give feedback where required on key features that Brooks may want to focus on to retain or gain market share.

    + Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.

    + Perform profit analysis for current and proposed products.

    + Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.

    + Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies.

    + Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities.

    + Travel (< 25%) as required to understand customer’s needs, support major account activity, maintain product awareness, provide training, support trade shows and assure factory performance.

    + Ability to work with others in a team environment and influence actions without formal authority. Regular attendance.

    + Other duties as assigned.

     

    Education and Experience

     

    + Bachelors degree in business, science, or engineering required, MBA preferred.

    + 5-7 years of related experience preferred.

    + Experience working with and communicating directly to customers.

    + PC knowledge with Microsoft Windows and Office required.

    + Knowledge and understanding of semiconductor process equipment and processes is strongly preferred.

    + Excellent verbal, written, and presentation skills required.

    + Ability to work effectively on a team and across the organization to achieve objectives required.

    + Ability to understand and communicate technical information and an understanding of marketing responsibilities including product portfolio, price, promotion and distribution preferred.

     


    Apply Now



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