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Global Product Marketing Manager
- ITW (Hatfield, PA)
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Job Description:
Basic Function
To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and distribution).
Essential Duties and Responsibilities
+ Monitor and assess customer's expectations for products and services.
+ Identify and understand emerging applications for Brooks' products.
+ Translate customers’ needs into specifications for Brooks’ products and services.
+ Have a good technical understanding of products, customer needs, and operational requirements.
+ Make data driven decisions.
+ Support customer escalations.
+ Manage projects.
+ Work closely with engineering, operations, and quality to bring to market products and services that meet customers’ requirements.
+ Be able to understand and understand and communicate technical concepts to both internal and external stakeholders.
+ Monitor the competitive environment.
+ Identify threats and opportunities and be proactive in addressing those.
+ Give feedback where required on key features that Brooks may want to focus on to retain or gain market share.
+ Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.
+ Perform profit analysis for current and proposed products.
+ Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.
+ Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies.
+ Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities.
+ Travel (< 25%) as required to understand customer’s needs, support major account activity, maintain product awareness, provide training, support trade shows and assure factory performance.
+ Ability to work with others in a team environment and influence actions without formal authority. Regular attendance.
+ Other duties as assigned.
Education and Experience
+ Bachelors degree in business, science, or engineering required, MBA preferred.
+ 5-7 years of related experience preferred.
+ Experience working with and communicating directly to customers.
+ PC knowledge with Microsoft Windows and Office required.
+ Knowledge and understanding of semiconductor process equipment and processes is strongly preferred.
+ Excellent verbal, written, and presentation skills required.
+ Ability to work effectively on a team and across the organization to achieve objectives required.
+ Ability to understand and communicate technical information and an understanding of marketing responsibilities including product portfolio, price, promotion and distribution preferred.
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