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Shenandoah University’s Office of Marketing and Communications is accepting applications for a Digital Marketing Manager. This is a full-time benefited position located on our main campus in Winchester, Virginia.

The Digital Marketing Manager creates and maintains a strong presence for Shenandoah University across multiple online platforms. Duties revolve around implementing best practices and utilizing the university’s main social media accounts and website to communicate key messaging points. In addition, this role recommends and executes strategic social and advertising strategy and manages both organic and paid digital campaigns, and has the curiosity to know and interact with the broad culture of Shenandoah and reflect it strongly across our digital channels. Additionally, this role has a reporting line that connects to internal student communications channels, including campus email, internal social media accounts, and promotion of student life events.

This position requires an analytical, tech-savvy professional with knowledge of digital analytics (data collection, reporting, and goal setting), strong writing and editing skills, and an eye for multiple audience-tailored visual and message selection, and a love for connecting business needs with creative execution. The communications created by this position will be crafted for a variety of audiences — both internal to Shenandoah and external — including prospective students and families, current students, alumni, faculty, staff, and community members.

The digital marketing manager works collaboratively with team members of the Office of Marketing and Communications (OMC), who steward the overall brand and reputation of Shenandoah University. Additionally, this role supervises the student communications and marketing coordinator to ensure OMC supports the initiatives of the Division of Student Affairs. The role also meets with and forms strong working relationships with external stakeholders across a variety of Academic and staff departments to ensure they are capturing the brand experience, voice, and feel of Shenandoah University authentically.

The digital marketing manager is responsible for the execution and management of all paid digital campaigns. This includes providing strategic input on campaign deliverables such as targeting strategy, ad assets, landing page experience, and audience journey.

Goals in this position are to collaborate strongly to increase social media engagement, web traffic, and customer engagement metrics aligned with broader marketing strategies that maximize student recruitment initiatives the furthering the mission of the institution.

Required Skills Responsibilities

+ Manages the university’s active main social media accounts (Facebook, X, LinkedIn, Instagram, YouTube, and TikTok) to promote our messages seven days a week and oversees content calendar creation in collaboration with other team members and students

+ Assemble engaging text, images, and video content for social media posts to ensure all channels have fresh and distinctive content

+ Create social media posts to generate buzz around stories, programs, and visual content; facilitates conversations and responds in a timely manner to questions, comments, and messages

+ Use analytics tools to provide regular reports and inform future decisions and goals

+ Develop an optimal posting schedule for social media, considering web traffic and engagement metrics

+ Works with the director of marketing operations, admissions, and school liaisons on paid digital ad campaigns; outlines and monitors budgets

+ Design captivating and worthy visuals for paid campaigns in collaboration with visual designers

+ Write satisfactory copy that aligns with the goals of ad campaigns

+ Proof all paid media before campaigns go live

+ Maintain awareness of all paid campaigns; provide recommendations to liaisons as to how to change/update their media

+ Researches audience preferences and discovers current trends, monitors industry changes, and makes recommendations; stays up to date with changes to all social, digital, and online platforms

Management

+ Supervises the Student Communications and Marketing Coordinator staff position to ensure OMC supports the initiatives of the Division of Student Affairs with marketing, messaging, and graphic needs; provides support for Student Life social media accounts (Facebook, Instagram, and TikTok)

Required Experience

Requirements

+ Bachelor’s degree in marketing, communications, data analytics, or related field

+ 1-3 years of digital marketing and online advertising experience

+ 1-3 years of experience managing social media accounts for a college or university, business or organization

+ Excellent verbal, written, and presentation skills

+ Ability to multitask and perform under tight deadlines

+ Working knowledge of photography and videography

+ Know-how to create, curate, and deliver creative content (text, images, and video)

+ Strong attention to detail; able to act quickly and proactively, and adapt swiftly to changes in direction

+ Knowledge of Meta Business Suite and Adobe Creative Suit,e including Photoshop, Premiere Pro, Lightroom, Illustrator, and InDesign

+ Required experience developing and reporting on digital campaigns — paid and organic; knowledge of Google Analytics and data visualization tools

+ Must be able to work nontraditional hours and weekends as needed to cover events and manage inclement weather communications or assist with emergency messaging on social media

+ Partial remote (hybrid) work option may be available after introductory probation period

How to Apply:

The complete application will include a cover letter, resume, and contact information for three professional references. Applications will be reviewed immediately and will continue until a qualified candidate is selected.

Shenandoah University is committed to enriching its educational experience and culture through its faculty, administration, and staff diversity. All candidates are strongly encouraged to include a statement in their cover letters addressing how they can contribute to that commitment.

**Note: A pre-employment background check will be required, and a satisfactory driving record may be required as a condition of hire.

Shenandoah University values individuals and communities' unique and diverse perspectives locally and globally. It seeks to foster mutual understanding in an inviting community where individuals are welcome and respected. The university does not discriminate on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, physical or mental disability, genetic information, veteran status, or on any other basis protected under applicable law.