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Company description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Overview

The Campaign Manager oversees planning and carrying out campaigns for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, offering expertise in optimization strategies and mentorship on standard methodologies for client communication.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers possess a strong inner drive to contribute.

Responsibilities

+ Plan, implement, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations

+ Demonstrate diligence, attention to detail and adherence to Optimedia standard processes throughout the full digital campaign life-cycle

+ Maintain and organize campaign-specific materials in team’s shared document repository

+ Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

+ Strategic oversight of large accounts and client relationships

+ Develop, grow, and maintain relationships with internal teams through exceptional client service

+ Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments

+ Coordinate the campaign QA process to ensure accurate campaign implementation, pacing and performance

+ Formulate proposals for new client opportunities

+ Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

+ Partner with Analytics team on campaign measurement reporting and insights generation

+ Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

+ Work with media partners to ensure accurate platform implementation

+ Troubleshoot issues on all pre-production and live campaigns

+ Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable

+ Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns

+ Attend client meetings, as needed

+ Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia

Qualifications

+ Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations

+ Client facing experience with the ability to identify risks and effectively manage through issues

+ Understanding of traditional and interactive media planning elements

+ Proficiency in Microsoft Office solutions

+ Strong analytical thinking and mathematical skills

+ Excellent communication and writing skills

+ Strong project management skills

+ Strong desire to contribute to a team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $49,305 - $71,645 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/26/2025.

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