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Senior General Manager
- EXOS (San Francisco, CA)
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Job Summary:
Exos is seeking a dynamic, innovative, and results-driven General Manager to oversee
operations at a large Jewish Community Center in San Francisco, California. This high-impact
leadership role requires a strategic and empowering manager who excels at building strong
teams, fostering collaboration, and delivering measurable outcomes. The ideal candidate will
bring a forward-thinking mindset, a deep commitment to community, and a leadership style
grounded in vision, empathy, adaptability, and discipline. They will be responsible for fostering a
culture of creativity, engagement, and accountability while aligning with the broader mission and
financial objectives of both Exos and the JCC. Working in close partnership with JCC leadership
and staff, the General Manager will drive daily operations, lead cross-functional initiatives,
develop talent, and ensure the ongoing growth and success of this vibrant, community-centered
organization.
Key Responsibilities:
Strategic Leadership & Business Development
+ Create and execute long-term business strategies to scale the fitness operation
+ Use data and KPIs to inform decision-making and monitor business performance
+ Support P&L influence and control, developing budgets and strategic initiatives
+ Generate new ideas and create a culture of collaboration and innovation
Operations & Member Experience Management
+ Drive all aspects of membership business: acquisition, retention, usage, and engagement
+ Implement the Exos Member Experience Initiative ensuring proper member onboarding
+ Manage daily operations across 45,000+ sq ft facility including pools, gymnasium, equipment areas, and studios
+ Oversee 175+ weekly group exercise classes and diverse programming offerings
Team Leadership & Development
+ Lead and inspire diverse teams of trainers, staff, and managers (180+ team members)
+ Hire, supervise, mentor, and evaluate department managers
+ Foster strong and inclusive staff culture where team members "feel seen and appreciated"
+ Provide clarity of expectations with empathetic accountability
Programming & Innovation
+ Launch new fitness programs and services that open revenue streams and drive membership
+ Deliver diverse, leading-edge fitness programming (wellness, functional training, recovery)
+ Embrace innovation in service delivery and stay current with industry trends
+ Identify opportunities for cross-selling services throughout the Center
Sales, Marketing & Community Engagement
+ Execute digital marketing, branding, and lead generation strategies
+ Optimize sales funnels and implement client retention strategies
+ Understand and commit to the mission and vision of the Center
+ Capture and share information on membership models and industry best practices
Required Qualifications:
Experience
+ Minimum 7 years of General Manager experience within the fitness industry, including membership oversight
+ 5+ years directly supervising large retail fitness businesses
+ Experience managing teams of leaders who have their own departments
+ Proven track record launching new initiatives and exceeding revenue goals
+ Demonstrated success in increasing programming participation in both for-profit and non-profit environments
Education & Technical Skills
+ Bachelor's degree in fitness or business-related fields
+ Highly skilled in Google Docs, Excel, MS 365, and CRM systems (Salesforce preferred)
+ Experience with fitness technology and digital platforms
+ Ability to identify and use actionable data for decision-making
+ Current CPR/AED & First Aid certification
Core Competencies
+ Excellent written and oral communication skills
+ Strong leadership, interpersonal, and supervisory abilities
+ Financial acumen including budgeting, forecasting, and reporting
+ Understanding of KPIs that drive fitness businesses
Preferred Qualifications:
+ Experience working at a Jewish Community Center
+ Experience in high-end community serving spaces
+ Successful track record managing sales, personal/small group training, operations, and customer service
+ Strong knowledge of San Francisco fitness market and industry trends
Per pay transparency requirements, the compensation for this position ranges from $150,000/year to $175,000/year. Minimum rates may vary based on local wage laws. Pay is dependent on factors including site location, specialty, certifications and work experience as well as other business needs. Exos offers a comprehensive benefits package for all full time employees (all benefits are subject to eligibility requirements), which includes health insurance, life and disability benefits, 401(k) plan, and paid time off. Additionally, Exos offers a variety of part time benefits (subject to eligibility requirements).
WHO WE ARE
For nearly 30 years, Exos has been dedicated to getting people ready for the moments that matter by promoting a holistic approach to health. As an elite coaching company, Exos applies its evidence-based methodology to programming designed to unlock the potential in everyone from corporate employees, to elite athletes, military operators, and beyond.
Simply put, we “get you ready” for the moments that matter — whether that’s striving to excel at work, or training for a major athletic event. How do we do it? Our employer solutions include fitness center management, on-site coaching and classes, and the Exos app, as well as immersive team-building experiences, executive coaching, and personal development programming. Our professional athlete training programs propel elite athletes to new heights in the NFL combine and NBA Draft each year, and our practitioner education courses and workshops provide industry professionals ongoing opportunities for development.
We’ve never been the type to accept the status quo. We’re all about studying, learning, innovating, and making waves. And we feel that it’s our responsibility to help others because we know there’s a better way. That better way is Exos Readiness.
We are an equal opportunity employer
EXOS is proud to be an equal opportunity employer. We are committed to creating an inclusive and welcoming workplace for all. We invite applicants from a wide variety of identities, ideas, perspectives and experiences and encourage people from underrepresented backgrounds to apply. Exos offers reasonable accommodations to job applicants with disabilities.
Learn more here:
+ EEO is the Law (http://cdn2.hubspot.net/hubfs/211432/EEO\_is\_the\_Law.pdf)
+ EEO is the Law Supplement
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