• Digital Media Director

    Lambert (Detroit, MI)


    At Lambert by LLYC we understand that great companies are built on talented individuals who are driven to make a difference. By joining our team, you'll have the unique opportunity to contribute to a diverse array of industries—mobility, automotive, education, healthcare, capital markets, and more. You'll bring your passion and creativity to help businesses thrive in an increasingly connected world.

     

    Lambert by LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

     

    We are looking for a talented and forward-thinking Digital Media Director for our performance media team that drives business growth for clients spanning consumer brands, B2B enterprises, and medicinal/wellness companies — both nationally and internationally.

    Essential Duties and Responsibilities:

    + Lead multi-platform paid media strategies across Meta, Google, TikTok, Amazon, and emerging channels for consumer, and B2B clients.

    + Collaborate with Account Directors, Creative, and Analytics teams to align performance marketing with broader campaign objectives.

    + Own monthly forecasting and budget pacing across accounts, working directly with clients and the agency finance team.

    + Analyze performance data to extract actionable insights and drive continuous improvement in conversion rates, ROAS, and CPL/CPA metrics.

    + Oversee creative testing frameworks (copy, design, landing pages), ensuring learning agendas are robust and insights scalable.

    + Manage internal team members and external partners (freelancers, vendors, platforms) to execute campaigns flawlessly.

    + Regularly present campaign results and strategic recommendations to clients in a clear, compelling manner.

    + Stay on top of performance media trends and platform innovations to keep agency offerings cutting-edge.

    Required Technical Skills:

    + 8+ years of progressive performance media experience, with at least 2 years in a leadership or strategy role within an agency or multi-brand environment.

    + Strong background in paid media across DTC, B2B, and/or health & wellness verticals.

    + Deep platform expertise: Google Ads (including Editor), Meta Ads Manager, TikTok Ads Manager, and Amazon DSP.

    + Familiarity with analytics/reporting tools such as GA4, Looker, Supermetrics, Triple Whale, or Lifetimely.

    + Demonstrated experience owning and optimizing media budgets of $1M+ annually across various channels and KPIs.

    + Strategic thinker with tactical know-how and the ability to pivot quickly when performance signals shift.

    + Strong presentation skills and the ability to communicate clearly with both clients and internal stakeholders.

    + Bachelor's degree in Marketing, Analytics, Business, or related field preferred

    Benefits and Perks

    + Health, dental, vision, and life insurance

    + Paid Parental Leave

    + 401(k) match potential and flex accounts

    + Flexible work schedules and Summer Hours

     

    This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

     

    Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.

     

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