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#25-1225

Business Unit

2060 Hub Operations

Employee Classification

Full Time Regular

About Us

2060 Digital, voted one of Cincinnati's Best Places to Work, is a performance-oriented digital marketing agency specializing in developing and executing advertising campaigns that drive measurable results for local, regional, and national brands. Our passionate team of digital marketing experts takes pride in delivering consistent, measurable results for our diverse group of clients. Our culture values trust, respect, creativity and innovation as top priorities, and we believe that when people matter, our organization thrives. 2060 Digital is a Premier Google Partner and Facebook Marketing partner, housing a team of some of the brightest minds in the business with over 100 platform certifications. If you're obsessed with excellence, passionate about creating positive workplace and client relationships, and thrive in a dynamic team environment, 2060 Digital may be the perfect place to grow your career.

Job Overview

This position will oversee the implementation and management of pixels and tags, to track the performance of marketing campaigns. The implementation specialist will collaborate with stakeholders to understand the reporting requirements and ensure that all the relevant events and conversions are trackable within the relevant platforms.

Job Responsibilities

Oversee the implementation of campaign tracking pixels and analytics tags using tools like Google Tag Manager (GTM) and other relevant platforms. Collaborate with the Business Intelligence Manager and stakeholders to understand reporting requirements and translate them into trackable key events and conversions. Design and deploy advanced tagging solutions, such as event tracking, enhanced ecommerce, and custom dimensions, to capture detailed user interactions. Troubleshoot and resolve issues with existing analytics implementations to ensure accurate data collection and reporting. Collaborate with cross-functional teams including clients, markets, paid media, project management, analysts and web teams to ensure seamless integration and implementation of analytics solutions. Create and maintain processes and documentation for campaign tracking and analytics implementations, ensuring best practices are followed and enabling knowledge sharing across the organization. Establish and perform quality assurance process for testing implementations before campaign launches. Lead and coordinate data and analytics-related projects, ensuring timely delivery and alignment with business objectives. Gather, test, clean, and transform data from various sources to ensure data accuracy and reliability of the implemented pixels. Stay updated with industry trends and advancements in business intelligence tools and techniques. Train and support users in effectively utilizing data from various platforms for dashboards and reporting capabilities. May be assigned other duties as needed.

Qualifications

Bachelor's or Master's degree in Computer Science, Marketing, Data Analytics, Information Systems, or a related field, preferred. 5+ years of experience in web analytics role- with a focus on front-end data measurement implementation, testing, and planning. Advanced knowledge of Google Tag Manager, including best practices for keeping a container as lean and organized as possible. A strong understanding of data privacy regulations such as the CCPA, GDPR, E-Privacy and other similar laws related to data collection and consent. Experience working with advertising tools/platforms such as (but not limited to) GA4, Google Ads, Meta Ads, and LinkedIn Ads Intermediate knowledge of Javascript, JSON, Cookies(especially regarding GTM, and other ad/martech) Detail-oriented with strong organizational and project management skills Ability to work independently, prioritize and manage multiple projects and deadlines in a fast-paced environment Excellent communication and collaboration skills to work effectively with cross-functional teams. Ability to function successfully in team environment. Ability to work in compliance with company policies and procedures. Ability to work established schedule and other hours as needed. Physical requirements Sits, stands and walks on a regular basis. Ability to communicate in English both verbally and in writing. Dexterity to manipulate computer keys and other office equipment. Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing. Work under pressure, meeting tight deadlines. Good vision to see computer screen. Read, hear and speak clearly. Prepare reports, business correspondence, and business proposals. Quick and clear thinking required. Ability to gather and organize large amounts of data and search for patterns and connections. Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions.

Compensation and Benefits

When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations. For information regarding our benefits, please copy the link below and paste in your browser: https://hubbardbroadcasting.com/our-company/working-here/

Req Affirmative Action Statement

We are an equal opportunity employer, including disability/vets.

Req Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.