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Job Description:

**About Us:** Join our dynamic Abrasive Systems division, where innovation meets industry-leading solutions. We are committed to delivering high-quality abrasive products that enhance productivity and performance across various sectors.

**Position Overview:** We are seeking a talented and driven Segment Marketer to lead our marketing efforts within the Industrial Trade Retail segment in India for Abrasive Systems Division. The ideal candidate will have a strong understanding of the abrasives market, excellent strategic thinking, and the ability to execute marketing plans that drive growth and brand awareness.

Key Responsibilities:

+ **Market Analysis:** Conduct thorough market research to identify trends, customer needs, and competitive landscape within the Industrial Trade Retail segment.

+ **Strategy Development:** Develop and implement marketing strategies that align with business objectives and drive growth in the segment.

+ **Product Positioning:** Collaborate with product management to ensure effective positioning and messaging of abrasive products.

+ **Campaign Management:** Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and events.

+ **Sales Support:** Work closely with the sales team to provide marketing tools and support that enhance customer engagement and drive sales.

+ **Brand Development:** Strengthen brand presence and awareness in the market through targeted marketing initiatives.

+ **Performance Tracking:** Monitor and analyze the performance of marketing activities, providing insights and recommendations for improvement.

+ **Stakeholder Collaboration:** Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure cohesive marketing efforts.

Qualifications:

+ Bachelor's degree in Engineering/Marketing/Business Administration, or a related field. MBA preferred.

+ Minimum of 3 years of experience in marketing, preferably within the industrial or manufacturing sector.

+ Strong understanding of the abrasives market and industrial trade retail segment.

+ Proven track record of developing and executing successful marketing strategies.

+ Excellent communication and interpersonal skills.

+ Ability to work independently and as part of a team.

+ Proficiency in digital marketing tools and platforms.

+ Strong analytical skills and attention to detail.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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