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Job Title

Communications Manager

Agency

Texas A&M University

Department

Office Of Admissions

Proposed Minimum Salary

$4,180.17 monthly

Job Location

College Station, Texas

Job Type

Staff

Job Description

What we want

The Communications Manager is responsible for developing and executing strategic communication initiatives to support undergraduate recruitment efforts, leveraging the Customer Relationship Management (CRM) platform. This role collaborates closely with Texas A&M University Marketing to align communication strategies across both graduate and undergraduate recruitment programs. Key responsibilities include leading retention campaigns from concept through execution and analysis. This involves generating ideas, preparing proposals, managing production workflows, and ensuring timely delivery. The Communications Manager also designs and implements targeted campaigns based on customer segmentation, utilizing both email and direct mail channels through the CRM system. Additionally, this role oversees the execution of comprehensive communication plans for graduate and undergraduate programs, develops data-driven reports to evaluate trends and campaign effectiveness, and plays a key role in managing campus-wide governance of external communications.

What you need to know

Salary: $50,162.00 - $64,480.00 (Compensation will be commensurate to selected hire's experience)

Cover Letter & Resume: A cover letter and resume are strongly recommended

Position Details: This position may require work beyond normal office hours and/or work on weekends.

Qualifications

Required Education and Experience:

+ Bachelor’s degree or any equivalent combination of education and experience

+ Five years of work experience building HTML emails, working with email delivery and automation platforms including experience in HTML and CSS to build and debug outbound emails, including two years of supervisory experience

Preferred Qualifications:

+ Bachelor’s degree in Communications, Marketing, Journalism, Public Relations

+ Expertise and experience in providing advice and counsel to senior management on communication initiatives

+ Familiarity with various platforms such as Instagram, Facebook, website content management, graphic design, email platforms, site metrics, project management and project request tools

Knowledge, Skills, and Abilities:

+ Ability to multi-task and work cooperatively with others

+ Ability to participate in and foster a collaborative team environment

+ Possess excellent oral and written communication skills

+ Ability to gather information requirements, retrieve accurate information, and present that information in an understandable form (MS Excel, Tableau, or other data visualization/presentation tools).

+ Aptitude and willingness to learn new data analysis tools and methodology

+ Understanding and appreciation for the role of admissions/recruiting functions in a higher education environment

+ Ability to effectively work independently

+ Must be able to operate in a deadline-oriented environment

+ Must demonstrate ability to work with users possessing various levels of technical and functional knowledge, and demonstrate a customer service orientation to faculty, staff, administrators, and affiliated professional organizations

Responsibilities

Manage Communications

+ Oversees both internal and external communications originating from the department

+ Collaborates closely with campus contacts to ensure consistent, accurate, and effective messaging across all enrollment services

+ Maintains a centralized and collaborative communications calendar, along with a comprehensive repository of approved messaging content to support streamlined and coordinated outreach efforts

Create & Develop Communications

+ Designs and produces engaging communications and visual assets to support departmental initiatives across a variety of platforms, including websites, social media, digital signage, and other digital and print media

+ Develops a wide range of content such as emails, presentations, videos, speeches, and social media posts to effectively convey departmental messages

+ Supports the selection and branding of promotional items to ensure alignment with institutional communication goals

Manage Websites

+ Conducts regular reviews of the departmental website to assess and enhance user experience (UX) and user interface (UI) design

+ Serves central coordination point for all website content updates, visual refreshes, and overall presentation

+ Ensures a consistent and unified voice across departmental web content while maintaining full compliance with Texas A&M University branding and accessibility standards

Professional Development

+ Continues professional development through attendance at meetings, professional seminars, training sessions and conferences

Who we are

The Office of Admissions handles freshman, transfer, graduate, international, and other applicant types who wish to apply to Texas A&M University. The office is also responsible for recruiting and enrollment of an academically prepared student body of all backgrounds that is geographically and economically varied. In addition, Admissions also offers several opportunities for prospective students and their families to visit campus throughout the year to learn about the rich traditions and culture of Texas A&M University. To learn more about us, please visit our website. https://admissions.tamu.edu/

Why Texas A&M University?

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you.  Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes.

+ Health (https://www.tamus.edu/business/benefits-administration/medical/) , dental (https://www.tamus.edu/business/benefits-administration/dental/) , vision (https://www.tamus.edu/business/benefits-administration/vision-insurance/) , life and long-term disability insurance (https://www.tamus.edu/business/benefits-administration/life-add/) with Texas A&M contributing to employee health and basic life premiums

+ 12-15 days (https://employees.tamu.edu/employee-relations/leave/index.html) of annual paid holidays

+ Eight hours of paid sick leave (https://employees.tamu.edu/employee-relations/leave/paid/sick.html)  and at least  eight hours of paid vacation each (https://employees.tamu.edu/employee-relations/leave/paid/vacation.html) month

+ Automatically enrollment in the Teacher Retirement System of Texas

+ Health and Wellness: Free exercise programs and release time (https://flourish.tamu.edu/wellness-release-time/)

+ Professional Development: All employees have access to free  LinkedIn Learning (https://linkedinlearning.tamu.edu/)  training and webinars

+ Employee Tuition Assistance (https://livingwell.tamu.edu/employee-tuition-assistance/) and Educational Release time (https://employees.tamu.edu/employee-relations/leave/paid/educational.html)   for completing a degree while a Texas A&M employee

For additional information on benefits Click here (http://employees.tamu.edu/benefits/\_media/documents/200benefitsWellness101.pdf)

Our Commitment

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values (https://www.tamu.edu/about/coreValues.html) which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.