"Alerted.org

At over 50 years old and counting, B&H has built a reputation as the trusted resource for photography and videography enthusiasts via its NYC SuperStore and its award-winning website. Long known as "The Professional’s Source", B&H is recognized by savvy consumers worldwide for its honest, knowledgeable guidance, expert tips and articles… and always-great prices.

B&H offers competitive salaries, medical benefits, a 401K plan, employee discounts and opportunities to grow within a high-energy, low-attitude environment. Make your move to B&H today!

Position Overview

We are seeking a strategic Product Manager to lead our digital marketing and brand initiatives. This role focuses on helping customers discover B&H's photography and electronics solutions through optimized search experiences, effective marketing campaigns, and strategic brand management that deliver genuine value.

Key Responsibilities

• Collaborate with Marketing and Merchandising teams to ensure marketing initiatives align with organic search best practices and customer search behavior

• Lead marketing campaign development that provides valuable content and experiences while supporting customers' discovery journey

• Partner closely with our SEO team to develop customer-focused solutions that help photographers and other creatives find the right products and information

• Manage B&H's brand initiatives including homepage optimization, brand messaging, and promotional strategy to enhance brand visibility and customer engagement

• Build and optimize landing pages and brand experiences that effectively guide customers from discovery to purchase

• Coordinate seasonal campaigns (holiday, Black Friday) that serve customer needs while working with the SEO team to maintain strong organic visibility

Cross-Functional Collaboration

• Work alongside technical teams to implement solutions (URL parameters, canonical tags, modular content) that enhance customer experience without creating confusion or duplicate content

• Partner with SEO, merchandising, and sales teams to create cohesive customer experiences

• Collaborate with the SEO team on technical implementations that support both marketing objectives and search optimization

Required Qualifications

• Product Management & Customer Experience

• 3+ years of product management experience preferably in e-commerce or customer-facing digital products

• Strong background in customer journey optimization with understanding of how customers move from discovery to purchase

• Cross-functional collaboration experience with SEO, merchandising, and sales teams to create cohesive customer experiences

• Ability to balance customer needs with business objectives and technical constraints

SEO & Search Marketing Knowledge

• Current knowledge of latest SEO trends including AI-driven search features, entity optimization, and technical SEO best practices

• Understanding of customer search behavior in e-commerce environments, particularly for technical products

• Track record of creating marketing campaigns that genuinely help customers while driving business results

• SEO tools proficiency (SEMrush, Ahrefs, Screaming Frog, Search Console) for improving customer search experiences

Technical & Analytics Skills

• A/B testing methodology expertise focused on improving customer experience

• CMS platform experience and ability to implement customer-friendly technical solutions

• HTML/CSS understanding for optimizing customer-facing templates and experiences

• Customer behavior analytics knowledge and ability to translate data into actionable improvements

• Integrated search marketing familiarity with organic and paid channels, including Google Ads and Shopping campaigns

Strategic Thinking & Communication

• Stakeholder management skills with ability to advocate for customer needs across teams

• Analytical and problem-solving abilities particularly in resolving conflicts between customer experience and business requirements in search optimization

• Presentation skills for customer-centric recommendations that drive satisfaction and business growth

• Technical translation ability to convert complex concepts into customer experience improvements

Preferred Qualifications

• E-commerce industry experience particularly in retail or consumer electronics with technical product focus

• Experience optimizing customer experiences during major website changes or seasonal campaigns

• Familiarity with photography/imaging industry or technical products and customer needs

• Experience with Google Ads and SEM platforms for coordinated search marketing strategies

What We Offer

• Be part of one of New York's most iconic institutions in the creative space and contribute to carrying B&H's legacy of customer excellence into the ecommerce arena

• Opportunity to shape customer acquisition strategy for customers passionate about photography and electronics

• Direct impact on helping customers discover the right products and solutions for their creative and technical needs

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex or gender, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws.

We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please let us know.

Job Details

Job Family Web Experience

Pay Type Salary

Hiring Min Rate 120,000 USD

Hiring Max Rate 150,000 USD