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Description

We are looking for a talented Digital Copywriter to join our team in West Chester, Pennsylvania. In this long-term contract role, you will create compelling and engaging content tailored for digital platforms, ensuring alignment with brand strategies and audience expectations. This opportunity is ideal for a creative individual who thrives in a fast-paced environment and has a strong understanding of various digital tools and techniques.

Responsibilities:

• Craft engaging and accurate content for descriptions, meta tags, and other digital formats.

• Develop copy for advertisements, brochures, and campaigns that enhance brand awareness.

• Collaborate with marketing teams to plan and execute effective campaigns.

• Analyze audience engagement using tools like Facebook Insights and other CRM systems.

• Optimize content for search engines and digital platforms to maximize visibility.

• Maintain consistency in brand voice across all written materials.

• Research and implement best practices for digital copywriting, ensuring relevance and effectiveness.

• Monitor and adjust digital content strategies based on performance metrics.

• Write blog posts and other long-form content to support marketing initiatives.

• Contribute to brainstorming sessions for innovative content ideas.

Requirements • Proven experience in digital copywriting, including creating meta tags and TV show descriptions.

• Proficiency with CRM systems and tools such as Facebook Insights.

• Strong knowledge of blogging, campaign planning, and brand awareness strategies.

• Familiarity with creating content for advertisements, brochures, and other marketing materials.

• Ability to analyze and interpret audience data to inform content strategies.

• Excellent written communication skills and attention to detail.

• Understanding of SEO principles and content optimization techniques.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .