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At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: _we come together_ , _we always look for a better way_ , and _we create possibilities_ .

Interested in joining us on our journey?

We’re looking for a highly driven and strategic Digital Advertising Manager with deep expertise in Amazon Advertising and a passion for delivering measurable performance across omnichannel retail media platforms. This individual will play a critical role in leading our Amazon advertising efforts (including Sponsored Products, Sponsored Brands, and Amazon DSP) and expanding performance marketing across platforms such as Target (Roundel) and Walmart Connect.

The ideal candidate thrives at the intersection of data, strategy, and execution—bringing a growth mindset, analytical rigor, and collaborative energy to cross-functional teams and external partners. You’ll work closely with internal stakeholders in Shopper Marketing, Sales, and Content, as well as manage agency partners, to drive full-funnel performance, optimize campaigns, and scale digital efforts that grow market share and brand equity.

Position

Digital Advertising Senior Manager

Location

USA, Louisville, KY

How You'll Create Possibilities

Key Responsibilities

Amazon Advertising Strategy & Execution

+ Develop and execute end-to-end Amazon advertising strategies aligned with brand and business objectives.

+ Manage performance across Amazon’s ad suite, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

+ Drive continuous optimization through data-led decisions on targeting, bidding, creative, and budget allocations.

+ Conduct ongoing keyword research, audience analysis, and competitive benchmarking to uncover new growth opportunities.

+ Monitor KPIs and deliver actionable insights to optimize performance and maximize ROI.

Omnichannel Retail Media (Target & Walmart)

+ Lead strategy and execution across key retail media networks such as Target Roundel and Walmart Connect.

+ Align omnichannel campaigns with overarching marketing plans to ensure a unified brand presence across platforms.

+ Leverage each platform’s strengths to reach the right audiences, improve conversion rates, and deliver strong return on ad spend (ROAS).

Agency & Partner Management

+ Serve as the primary liaison to external media agencies, ensuring campaigns are flawlessly executed, on-brand, and on-budget.

+ Provide strategic guidance, review deliverables, and drive performance accountability.

+ Build strong, collaborative relationships with agency partners and retail media platform reps.

Data, Analytics & Reporting

+ Design and maintain robust reporting frameworks to measure advertising effectiveness and identify areas for optimization.

+ Leverage analytics tools to extract insights, perform A/B tests, and guide strategic decisions.

+ Share performance updates and insights across internal teams, including executive-ready presentations and dashboards.

Budget Oversight

+ Manage advertising budgets across platforms with a sharp focus on efficiency and impact.

+ Provide accurate forecasting, track spend pacing, and ensure budget adherence.

Cross-Functional Collaboration

+ Partner with Shopper Marketing, Brand, and Content teams to align messaging and optimize creative assets for each platform.

+ Collaborate with Sales and Product stakeholders to align advertising with business priorities.

+ Communicate insights and recommendations clearly and persuasively to internal stakeholders and senior leadership.

What You'll Bring to Our Team

Requirements:

+ Bachelor’s degree in Marketing, Business Administration, or related field.

+ 7+ years of digital advertising experience, with strong focus on Amazon Advertising.

+ Proven success managing campaigns across Target Roundel and Walmart Connect (or similar retail media platforms).

+ Hands-on experience with Amazon Sponsored Ads, DSP, and retail analytics tools.

+ Strong analytical and problem-solving skills; demonstrated ability to interpret data and drive results.

+ Experience managing external agencies and working in cross-functional environments.

+ Excellent written and verbal communication skills with the ability to distill complex data into clear insights.

Preferred Characteristics:

+ Experience with additional platforms (Google Ads, Meta Ads, etc.).

+ Strong understanding of e-commerce and retail marketing landscapes.

+ Proficiency with data visualization tools (e.g., Power BI, Tableau).

+ Proven ability to thrive in a fast-paced, performance-driven environment.

+ High level of initiative and ownership with a bias for action and continuous improvement.

\#LI-DL1

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

_If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail_ _to [email protected]_