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Regular or Temporary:

Regular

**Language Fluency:** English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Performance Marketing and Personalization team at Truist seeks to deliver caring and engaging communications to clients in a timely and relevant manner, enabled by a deep understanding of those clients, their needs, and their preferences.

The Client Marketing Manager - Personalization Activation will be responsible for leading the development and socialization of critical, cross-channel marketing campaigns and experiences that match clients to integrated solutions based on where they are in their relationship lifecycle -- leveraging client signals, advanced analytical insights, and opportunity events whenever possible. Drive profitable and efficient business growth and support the advancement and utilization of enterprise MarTech platforms and capabilities through the consultation and design of personalized experiences that are grounded in data and aligned to key business priorities. Collaborate with key partners across the enterprise, including other stakeholders within Marketing; LOB (product and channel); Analytics; Technology; Finance; Risk, and Operations. The role entails socialization of new, sometimes breakthrough ideas to influence and gain alignment among senior business leaders on our marketing approach and strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

1. Set the team's direction and communicate individual and team priorities and develop talent.

2. Develop marketing strategies intended to achieve operational and financial results using all marketing channels including digital.

3. Lead highly complex and visible projects with notable risk and complexity while Managing deliverables for the team against expected results.

4. Identify and resolve technical, operational, risk management, business, and organizational challenges.

5. Make leadership decisions within established policies, procedures, and established objectives.

6. Monitor client needs and competitive market place, and provides ongoing marketing support that ensures the competitiveness of offered products and services.

7. Develop and manage budget and resource allocation.

8. Typically manage a team of professional-level contributors and/or large-scale programs. This role may be an individual contributor role that has strategic influence (complex long-term planning of business initiatives and outcomes) on a large part of Truist's organization, typically a LOB or a segment.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training

2. Seven years of related experience or an equivalent combination of education and experience

3. Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process

4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience

5. Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services

6. Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals

7. Demonstrated budget management experience

8. Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities

9. Sophisticated understanding of clients through interpretation and user research and analytics

10. Strong relationship building skills resulting in the ability to influence others to adopt a new perspective

11. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry

12. Strong presentation skills and communication skills

Preferred Qualifications:

1. MBA or Master’s degree in related field

2. Fifteen years of experience or an equivalent combination of education and work experience

3. Experience working within, (or knowledge and familiarity of) Adobe Experience Platform and related Adobe products and capabilities; sound and comprehensive understanding of marketing technology, data & analytics, and business and organizational strategies

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Sitting

Constantly (More than 50% of the time)

Standing

Frequently (25% - 50% of the time)

Walking

Frequently (25% - 50% of the time)

Bending

Occasionally (Less than 25% of the time)

Lifting

Up to 25 lbs.

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

Travel

Up to 25%

**General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:** All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site (https://benefits.truist.com/)

. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

_Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace._

EEO is the Law (https://www.eeoc.gov/sites/default/files/2022-10/EEOC\_KnowYourRights\_screen\_reader\_10\_20.pdf)

Pay Transparency Nondiscrimination Provision (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\_%20English\_formattedESQA508c.pdf)

E-Verify (https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify\_Participation\_Poster\_ES.pdf)