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Description

The Fire Tablets Marketing team is seeking a customer-obsessed, analytical, and detail-oriented entrepreneurial leader to drive our full funnel offsite marketing strategy, from top of funnel awareness to lower funnel consideration. This role is intrinsically cross-functional as you will partner with sales, GTM, product management, public relations, finance and legal teams to develop and execute product marketing strategies in the US.

This role requires an individual that holds a high creative bar, demonstrating strong insists on the highest standards, bias for action and ownership. The offsite marketing lead will think of bold new ideas to drive awareness for our brand, and hold agencies and internal creative teams to a high bar. This role will have regular interactions and presentations to our devices SVP and VPs stakeholders across the org, requiring strong executive presence and business acumen.

This role also requires strong analytical skills, evaluating campaign performance and optimizing our budget to achieve our key marketing KPIs. Understanding the inputs and outputs of these metrics is critical, requiring the ability to pivot ones strategy based on data.

Key job responsibilities

- Develop, execute and analyze offsite marketing plans including OTT, experiential, social, and display.

- Own the marketing budget globally, ensuring appropriate allocation to funds WW.

- Own relationship with agencies developing creatives and executing marketing plans.

- Provide feedback to internal teams that support offsite campaigns, as well as connect with internal partner teams who also actively leverage our devices in offsite campaigns such as Alexa and Kids.

- Own documents to senior leaders to outline marketing plans and strategies, as well as quarterly performance recaps in quarterly business reviews.

- Deep dive into category performance and present action plan in weekly/monthly business reviews.

- Define success metrics and build measurement frameworks to track performance.

A day in the life

You will work closely with partner marketing and product teams to identifying key target customer segments. You will leverage customer insights and performance data to influence your offsite creative, improving discovery and purchase conversion. You will be apart of the tablet team, supporting new product and software launches through thoughtful fully integrated marketing campaigns. You will provide key learnings to product marketing managers who support onsite marketing levers, and incorporate their key learnings into your strategies.

About the team

Fire tablets are among the bestselling products in the history of Amazon, with a rich legacy for driving customer focused innovation. Our growth requires leaders who operate both strategically and tactically: think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems and drive operational excellence.

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.