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Regional Marketing Director

Location:

Atlanta, GA, US, 30339

Best People + Right Culture. These are the driving forces behind JE Dunn’s success.

By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company’s rewards, we’ve found a sustainable way to grow in our industry for the last 100+ years.

Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in our pursuit of building perfection.

Role Summary

The Marketing Director will oversee brand management, support new client sales, engagement and retention with innovative multi-channel programs including communications, digital and traditional media, tradeshows and events and affiliation and association relationships. This position will utilize market research and market competitive research to direct programs around a base regional and/or vertical marketing strategy supported by measurable metrics and business intelligence. This role will promote and embed thought leadership and solution selling best practices across all marketing programs. All activities will be performed in support of the strategy, vision and values of JE Dunn.

+ Autonomy & Decision-Making: Makes decisions within defined limits of authority and consults supervisor on other decisions.

+ Career Path: Various

Key Role Responsibilities - Core

_MARKETING LEADERSHIP FAMILY – CORE_

• Directs and expands brand positioning across the region or vertically to drive market share and reach annual growth targets.

• Develops marketing objectives and strategies in support of overall corporate goals, KSIs and KPIs.

• Supports regional or vertical level marketing initiatives in conjunction with national strategies and goals.

• Oversees development of brand assets across digital and print mediums in accordance with corporate brand standards.

• Directs the development of client facing marketing communications in support of all business pursuits and works with selling teams to develop value propositions and messaging framework to be leveraged across a variety of communication assets for distribution via web, digital and social media, print and sales channels.

• Directs marketing support for proposal (RFP) and qualification (RFQ) responses, including content development, editorial support, presentation production and all deliverables associated with project pursuits.

• Directs regional or vertical strategic lead generation programs in traditional and digital media.

• Directs development of key client-facing affiliations, including associations, forums and user groups, and which also include agreement negotiation and relationship management.

• Develops process and success metrics to ensure program measurability and adherence to projected ROI.

• Provides regional or vertical monthly reporting dashboard metrics.

• Develops annual regional or vertical marketing expense projections and manages spend to plan with an ongoing commitment to improving operational efficiency.

• Directs and implements public relations initiatives executing against national and regional communications strategy; submits, processes and manages award submissions.

• Acts as a liaison to ensure that regional or vertical content is included in national external publications and internal communications assets.

• Designs and develops sales enablement tools in support of existing and new opportunities identified by the client solutions team.

• Leads management of all elements of events and trade shows, including all pre-show planning and logistics, including space reservations, collateral, shipping, staffing, giveaways, contests, budget and booth preparation.

• Manages lead generation activities, including those resulting from trade shows and other events. Evolves automation tools to streamline lead process and works with client solutions team to track lead stage and drive conversions.

• Builds understanding of competitive landscape and prepares structured analysis of competitive threats and activities. Translates insight into recommendations for competitive response strategies. Woks with appropriate stakeholders to ensure response strategies are supported with action plans.

• Manages relationships with external consultants by defining scope of work and deliverables.

• Directs accuracy of marketing information within CRM, including internal personnel resumes, external contact records, project records and knowledge database.

• Leads supports and promotes a culture of diversity and inclusion within JE Dunn. Understands JE Dunn’s policy of non-discrimination and ensures positive, proactive implementation throughout the organization.

Key Role Responsibilities - Additional Core

N/A

Knowledge, Skills & Abilities

+ Ability to perform work accurately and completely, and in a timely manner

+ Communication skills, verbal and written – Advanced

+ Organizational Skills - Advanced

+ Proficiency in MS Office – Advanced

+ Proficiency in Adobe Creative Suite – InDesign and Photoshop - Advanced

+ Ability to manage difficult or emotional client situations promptly and efficiently

+ Demonstrated commitment to highest standards of client satisfaction utilizing courtesy and sensitivity and prompt response to needs

+ Ability to create effective graphics

+ Ability to deliver quality through attention to detail

+ Ability to learn and use a variety of software, tools and systems necessary to meet business needs – Advanced

+ Ability to quickly and effectively solve complex problems

+ Ability to work collaboratively and cross-functionally to obtain information or solve problems in support of the team’s goals

+ Ability to adapt to change

+ Ability to be proactive and resourceful

+ Ability to manage budgets, maximize profitability and generate future work through building relationships

+ Ability to build relationships and work collaboratively within a team, internally and externally

Education

+ Bachelor’s degree in marketing, communications or related field (Required)

+ Master’s degree (Preferred)

+ In lieu of the above requirements, relevant experience will be considered.

Experience

+ 12+ years marketing, communications or public relations experience (Preferred)

+ 8+ years people management experience (Preferred)

Working Environment

+ Must be able to lift up to 10 pounds

+ May require periods of travel

+ Normal office environment

+ Frequent activity: Sitting, Viewing Computer Screen

+ Occasional activity: Standing, Walking, Reaching above Shoulder

Benefits Information

The benefits package aligned to this position is Professional Non-Union. Please click the link below for more details.

Click here for benefits details. (https://www.jedunn.com/wp-content/uploads/2024/02/Colorado-Benefit-Descriptions.pdf)

This role is expected to accept applications for at least three business days and may continue to be posted until a qualified applicant is selected or the position has been cancelled.

_JE Dunn Construction is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer and it is our policy to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category. JE Dunn Construction is a background screening, drug-free workplace._

_JE Dunn provides reasonable accommodations to qualified individuals with disabilities. If you would like to request a reasonable accommodation in order to apply for a job, please submit your request to_** **[email protected]_

_JE Dunn Construction Company does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of JE Dunn Construction without a prior written search agreement will be considered unsolicited and the property of JE Dunn Construction Company. Please, no phone calls or emails._

Why People Work Here

At JE Dunn we offer our employees an inspired place to enrich their life and the lives of those around them

Building on our rich history,** our employee **owners are shaping the future** of JE Dunn. In our team-focused environment **we do life together** and are generously **rewarded for our efforts

About JE Dunn

For more information on who we are, clickhere. (https://www.jedunn.com/who-we-are/)

EEO NOTICES

Know Your Rights: Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf)

California Privacy Policy

E-Verify

JE Dunn participates in the Electronic Employment Eligibility Verification Program.

E-Verify Participation (English and Spanish) (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf)

Right to Work (English)

Right to Work (Spanish) (https://www.uscis.gov/sites/default/files/USCIS/Verification/E-Verify/E-Verify\_Native\_Documents/IER-RightoWorkPosterES.pdf)

**Nearest Major Market:** Atlanta