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Summary This position is located at the 36th Force Support Squadron, Andersen Air Force Base (AAFB), Guam. The mission of Joint Region Marianas (JRM) Warfighter & Family Readiness (WFR) is to provide the highest quality programs and services to the military community through self-sustainment across all quality of life programs. Responsibilities Major duties and responsibilities are summarized below. The purpose of this position is to serve as a Digital Media Specialist supporting QOL Programs (J9), including Family Readiness (J91), Fleet Readiness (J92), Housing (J93), Support Services (J94), and Child and Youth Programs (J96). Plans and executes all social media, web, and mobile aspects of QOL programs strategic marketing campaigns, to include but not limited to, web analytics, web content management systems, App development, content management systems, email marketing, and SEO/SEM. Design, build, and maintain the QOL programs social media presence. Measure and report performance of all digital marketing campaigns and assess against goals, return on investment (ROI), and key performance indicators (KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Produce digital media content for the purpose of expanding and showcasing QOL programs online footprint. These types of media include, but is not limited to videos, audio/podcasts, photos, infographics, as well as content specifically produced for posting on social media platforms or properties and QOL-themed online discussions. Manage the creation and production of online audio files and podcasts. Serve as the QOL programs "online media expert," remaining current with emerging trends, opportunities, and best practices. Regularly update colleagues and management on these trends and make recommendations for new activities. Track content creation/social media campaigns and opportunities. Review and compile social media statistics and reports to generate measurable outcomes of online activities. Create and maintain continuity in over-all web layout design and content. Develop and post web content, photos, and graphics. Develop web content, i.e. pages, links, data information and required disclaimers. Manages the marketing of QOL programs online presence via both digital and print mediums. This includes, but is not limited to the marketing of the QOL programs website, social media presence, email marketing program, online registration program (ServiceNow), and App. Serves as backup to other department marketing staff on an as-needed basis. A complete list of duties and responsibilities will be provided at the time of hire. Requirements Conditions of Employment Qualifications In order to qualify for this position, resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs. If you are relying on your education to meet qualification requirements: Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education (http://www.ed.gov/admins/finaid/accred/). Applicants qualifying based on education, time in grade, credentials, certification, training and/or module completion MUST provide proof of education (i.e. official transcripts/high school diploma), personnel action or SFS0, credentials, statement of service, certification, training and/or module completion at the time of resume submission. Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating. Knowledge of digital marketing principles, procedures, methods, and techniques to develop new or revise existing digital campaigns to meet desired goals and promote patronage. Knowledge of webpage layout and design for a business, government agency, military unit, or other professional organization. Knowledge of marketing and promotional techniques for effective advertising and dissemination of program information. Knowledge of writing, creating, and publishing digital content to web and social media sites. Skill in project management related analytics associated with web and social media sites. Skill in the use of desktop publishing, content management systems, graphic design, digital photography, video software programs, and other software programs (e.g., Adobe Creative Suite, Illustrator, Photoshop, Hootsuite etc.), in order to be able to prepare or coordinate the production of marketing products, including print and audiovisual products, social media tools and websites, and other promotional products such as advertisements and exhibits. Skill in the use of Microsoft Office Programs (e.g., Word, Excel, Power Point, Outlook, etc.). Knowledge of grammar and media style guide requirements. Skill in planning and implementing marketing strategies and campaigns to increase awareness and acceptance of QOL programs and services. Skill in troubleshooting potential issues with QOL programs digital platforms. Skill in establishing and maintaining effective and cooperative working relationships with representatives of community organizations and community leaders. Ability to develop customized presentations and address groups. Ability to communicate effectively both orally and in writing. Work is primarily sedentary in nature. It may involve some walking, standing, bending, or carrying light items. Subject to satisfactory completion of background investigation to include National Agency Check with Inquiries (NACI). Incumbent may be required to obtain and maintain a secret security clearance. Must possess a valid state driver's license. Travel to other facilities required within the normal scope of duties. Occasional travel of less than 20% may be required. Must be able to work varied work schedules to include evenings, weekends, and holidays. This position is ad-hoc/situational telework eligible. Education *SEE QUALIFICATIONS Additional Information Some positions have special requirements. In these cases, selection is tentative pending satisfactory completion of these requirements. All selections are contingent upon obtaining satisfactory background and employment reference checks. Males must be registered for or exempt from Selective Service (https://www.sss.gov/register/). Selectees are required to participate in direct deposit. We are an E-Verify participant. This announcement may be used to fill additional vacancies within 60 days of issuance of referral certificate. The Department of the Navy is a drug-free workplace. The use of illegal drugs by CNIC NAF employees, whether on or off duty, cannot and will not be tolerated. Federal employees have a right to a safe and secure workplace. Military members and their families have a right to reliable and productive Federal workforce. ***Marijuana is a Schedule I drug under the Controlled Substances Act and therefore use of marijuana is illegal under Federal law regardless of State laws. A positive drug test result for marijuana (or any other drug tested for) will result in withdrawal of the tentative job offer and ineligibility to apply for a position within the Department of Defense for 6 months from the date of the drug test.*** The Department of the Navy is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, religion, sex, national origin, age, disability, marital status, political affiliation, sexual orientation or other non-merit factor. The Department of the Navy provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to: [email protected] to ensure proper consideration is given. The decision to grant an accommodation will be made on a case-by-case basis. PRIVACY ACT STATEMENT FOR NAF APPLICANTS: Authority to request this information is derived from 5 U.S.C. 301, Departmental Regulations. The purpose of this information is to determine the qualifications, suitability, and availability of applicants for employment with a NAF activity, and of current employees for reassignment, reinstatement, transfer, or promotion. The information will be used to assess qualifications, entitlement, and overall employment suitability. Completion of information on this form is voluntary. Failure to provide this information may prevent you from receiving full consideration for the position you seek. BENEFITS: Regular Full-Time (35 - 40 hours per week) All benefits offered including medical, dental, life insurance, spouse & child life insurance, long term disability, annual and sick leave, retirement, and 401(k) savings plan. Regular Part-Time (20 - 34 hours per week) Medical, dental, life insurance, spouse & child life insurance, annual and sick leave, retirement, and 401(k) savings plan. Flexible (0 - 40 hours per week) No benefits offered.