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Job Description Summary

This role is responsible for supporting a global product business, within the Global Imaging business, with a comprehensive range of marketing communications capabilities to support the effective launch and promotion of its products, throughout the life cycle.

Job Description

Responsibilities:

+ Responsible for developing the content and engagement strategy for the assigned business segment

+ Collaborate with product, clinical, digital, corporate and regional marketing teams to understand key audiences and to create high-value content delivered in the right context at the right time

+ Partner with key markets and agencies to develop and drive engagement plans for markets to activate and optimize

+ Work with counterparts on the Global Imaging Integrated Marketing team to develop and create the assets to be used in support of the activations, delivering a toolkit of strategic guidance, engagement recommendation and assets available for activation for global and regional needs.

+ Understand and adhere to the Global Imaging Integrated Marketing Planning process to ensure meaningful, compelling, and lasting impact of our customer marketing efforts

+ In collaboration with the Global Imaging Customer Events leader, plan and deliver events and exhibits

+ Engage with the Global Imaging Sales Communications Leader to drive strong sales engagement and utilization of customer-facing materials.

+ Closely collaborate with the Digital Strategy and Omnichannel leaders to fully utilize digital marketing techniques and our digital capabilities.

+ Work closely with other product marketing communications managers to adhere to and support a globally harmonized Imaging story.

+ Collaborate with our research team to optimize messaging and creative, as well as to stay up to date on the latest customer and marketing insights.

+ Measure, monitor, and report program success against established KPIs and ROI. Pivot as needed.

+ Act as a strong brand advocate to ensure adherence to the guidelines and spirit of the GE HealthCare brand strategy.

+ Align closely with finance, regulatory, and legal to ensure compliance.

+ Work with portfolio marketing leaders to establish objectives, KPIs, and budget needs

+ Ensure integration of Public Relations and Internal GEHC Communications into planning as appropriate by working with peers in those functions.

Qualifications/Requirements

+ Bachelor's Degree in Advertising, Journalism, Marketing, Communications or Business Administration

+ 6+ years of experience in advertising or marketing communications at an agency/corporation

+ Excellent oral and written communications skills

+ Demonstrated ability to develop innovative and creative solutions to complex challenges

+ Proven track record of delivery to budgets and timelines.

Add Eligibility Requirement

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Desired Characteristics

+ 10+ years of experience in marketing communications, advertising, or a related communications field

+ Demonstrated integrated marketing communications/campaign experience, including content and digital marketing

+ Strong analytical and process skills. Incredible focus on measurement and reporting for all programming.

+ Proven ability to navigate and influence at multiple levels within the organization

+ Healthcare (preferably medical device) product experience and industry acumen

+ Knowledge of Imaging/Radiology product category offerings and commercial processes

+ Inclusive leadership style. Excellent team player.

+ Comfortable with change and leading through influence. Demonstrates flexibility and agility, where needed.

+ People leadership skills including expertise in change management.

+ Proven ability to motivate and work effectively with diverse, cross-functional global teams and outside vendors

Additional Information

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf) . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

**Relocation Assistance Provided:** No