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Job Summary

The team member’s number one job responsibility is to deliver the most remarkable patient experience, in every dimension, every time, and understand how he or she contributes to the health system’s vision of achieving that commitment to patients and families. The Manager of Content Strategy and Amplification reports directly to the Director, Content Strategy & Execution and provides support, oversight and coordination of public relations tactics, digital strategy, and communications. He or she will help coordinate our content creation, management, and distribution initiatives. This role is critical in bridging the gap between high-level content strategy and day-to-day execution. The manager will be responsible for managing compelling, audience-centric content strategies and promoted social media campaigns that align with business objectives, drive engagement across digital platforms and amplify our brand reputation through partners and ambassadors. With a blend of creative vision, operational excellence, and analytical rigor, he/she will oversee content workflows, partner with a team of content professionals, and leverage technology to streamline operations and boost content performance.

Come join a remarkable team where quality care meets quality service, in every dimension, every time.

Let Novant Health be the destination for your professional growth.

Fostering a culture of belonging for our team members has always been central to who we are.

Responsibilities

It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.

+ Our team members are part of an environment that fosters team work, team member engagement and community involvement.

+ The successful team member has a commitment to leveraging diversity and inclusion in support of quality care.

+ All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of "First Do No Harm".

Qualifications

+ Education: 4 Year / Bachelors Degree, required. Bachelor’s Degree in English literature, public relations, journalism or communications preferred.

+ Experience:

+ Minimum three to five years of content experience, required.

+ Five years Media relations or public relations experience, preferred.

+ Licensure/Certification:

+ Additional Skills (required):

+ Excellent writing, editing, and proofreading skills across a variety of content types and formats.

+ Strong strategic thinking with the ability to synthesize data and trends into actionable content plans.

+ Demonstrated ability to analyze performance metrics and translate them into improved strategies.

+ Familiarity with legal and compliance standards relevant to content (e.g., copyright, data privacy).

+ Strong project management and leadership skills, with experience managing teams and complex projects.

+ Knowledgeable on all social media platforms, as well as emerging media and new technology platforms. Results-oriented track record with strong understanding of corporate communications and marketing. Individual must develop and continually improve knowledge and skills in the areas of current health care trends and issues of interest to the media and health care consumers. They must keep abreast of regulatory and governing standards of social platforms as well as corporate policies, procedures, institute priorities and development efforts. Superior written and oral communications skills are necessary.

+ Additional Skills (preferred):

+ Understanding of SEO and digital marketing best practices.

+ Proficiency in content management systems (CMS) and content analytics tools.

+ Strong understanding of paid social media strategies and execution.

+ Ability and experience managing entry-level employees

+ Creative and data-driven mindset with a vision for content success and the discipline to execute it.

Job Opening ID

103456