"Alerted.org

Programmatic Marketing Manager VIAJP00001368 * Hourly pay: $45/hr * Worksite: Leading digital streaming network (New York, NY 10036 - Hybrid, Must be onsite one day a week and work Eastern Time office hours) * W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL * 40 hours/week, 6 Month Assignment, Possible extension/conversion A leading digital streaming network seeks a Programmatic Marketing Manager. The successful candidate will help oversee the growth strategy and execution for paid growth channels (Display & Video) of our streaming businesses, to reach the number of subscribers, revenue, and overall acquisition costs. This role sits on the central User-Acquisition Team and will work closely with the Sr Manager of Paid Social and Display as well as local UA teams across 7+ International markets. Programmatic Marketing Manager Responsibilities: * Assist in leading programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus. * Assist in owning the strategy and performance of programmatic activity with full operational responsibility. * Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc). * Plan and execute Google DV360, Amazon DSP, and any new DSP platforms onboarded. Programmatic Marketing Manager Qualifications: * 3-5+ years of experience with a track record of delivering success as a programmatic trader/specialist or in a similar role. * BS/BA in a related field * Master's degree in a related field (is a plus). * Experience managing high-budget projects. * Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand-side platforms. * Proven experience with direct response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals. * Experience also in media and subscription would be a plus. Capacity to collaborate with different areas involved in the growth initiatives (Product, Marketing, BI, creative, and content). * Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals. * International market experience is preferred. * Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high-level decision recommendations. * Comfortable with Ad servers such as Campaign Manager 360(CM360) and trafficking multiple media tags through a variety of publishers. * Deep understanding of creative tag development with a clear POV on tracking, attribution, ad fraud, cookie windows, etc. * Excited by working in a fast-paced environment with excellent troubleshooting and QA skills, and strong attention to detail. * Capacity to coordinate with International and with different teams preferred. * Ability and flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution. * Track record of success in developing and optimizing marketing automation tools. * Knowledge in the TV/streaming business is preferred. * Consumer of entertainment content and interest in it are preferred. Shift: * 9 am -5 pm Eastern Time office hours most of the time. * Occasional meetings outside the 9 AM-5 PM window may be required to coordinate with international teams. #PP