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Job Description

Insight Global is seeking a Sr. Business Analyst with strong expertise in Marketing Analytics, particularly Adobe Analytics and Tag Management Systems, for a major Telecom client. This role supports cross-functional teams by translating business needs into actionable measurement strategies and implementation plans. Responsibilities include defining tagging requirements, troubleshooting data issues, writing automated tag tests, maintaining documentation, and managing tasks via JIRA. Strong communication skills are essential for collaborating with developers, marketers, and stakeholders to deliver accurate, insight-driven customer experiences.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .

To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

-6+ years of experience in Business Analysis with an expertise in requirement gathering.

-Strong experience with Marketing analytics technologies (preferably Adobe Analytics)

-Experience working with Tag Management System (TMS)

-Experience conducting root cause analysis with a strong understanding of KPIs and metrics

-Basic understanding of front end technologies like JavaScript, HTML & CSS -Digital / Web experience

-Previous lead experience

-Experience with BI tools

-Adobe cloud experience null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].