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ROLE SUMMARY

Within the U.S. CMO, the Supply Path Senior Manager of Programmatic will be part of the Performance Media team. The role will be responsible for leading key aspects of the programmatic media buying process, ensuring seamless execution of campaigns across a wide array of portfolio brands and accounts. This role will specifically focus on the supply side of the programmatic buying process, pioneering an in-house practice that delivers ads across high-quality, relevant inventory. Key areas of focus include owning supply partner partnerships, inventory optimization, supply-side reporting, and strategic collaboration with integrated media team leadership.

ROLE RESPONSIBILITIES

+ Lead and present supply-side strategic recommendations for portfolio of brands across consumer and HCP media activity.

+ Collaborate with the Digital Partnership Lead to develop and negotiate Supply-Side Platform (SSP) Joint Business Plans meant to drive efficiencies and value for the portfolio.

+ Create and evolve Pfizer's SPO framework to instill a system that controls platform costs, identifies quality inventory, and drives scale through platform selection.

+ Lead development of CTV platform roadmap to consolidate holistic portfolio video investment.

+ Partner with Programmatic and Media Measurement teams to introduce and integrate a new process for reporting on supply-side metrics.

+ Adopt the implementation of supply-side transparency tools as a best practice to ensure transparency and validity of inventory.

+ Spearhead Pfizer's ad sustainability efforts to reduce carbon emissions and develop long-term roadmap for sustainability measurement.

+ Oversee ad quality measurement partnership to ensure high standards of inventory quality and lead implementation efforts for in-house team.

+ Stay up to date with programmatic trends, best practices, and emerging technologies to develop roadmap for supply path innovation.

+ Cross-network education and information sharing to reinforce portfolio supply path process and best practices.

BASIC QUALIFICATIONS

+ Applicant must have a bachelor's degree with at 6+ years of relevant experience.

+ Digital media planning/buying background, including a full understanding of the video and programmatic landscape.

+ Deep understanding of programmatic advertising platforms, including in-platform "hands-on" expertise.

+ Extensive supply-side experience.

+ Experience leading relationships with external partners, agencies, clients, in-house teams, and brand teams.

+ Ability to work effectively in a team-based environment across a variety of cross-functional marketing teams.

+ Strong communications and presentation skills, with the ability to articulate complex subject matter clearly to a wide variety of audiences.

+ Ability to thrive in fast-paced, dynamic corporate environment.

+ Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS

+ 6+ years of agency, platform, vendor, and/or client-side experience.

+ Pharmaceutical experience with an understanding of pharmaceutical marketing guidelines and restrictions (consumer and HCP).

+ Analytical mindset with the ability to measure and report on partnership performance.

+ Understanding of media measurement norms, evolving landscape, and industry standards.

Additional Job Information:

+ **Last Date to Apply: August 7, 2025**

+ Location: New York, NY

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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