• Director of Marketing

    PrincePerelson & Associates (Utah County, UT)


    Director of Marketing

     

    Utah County, UT

     

    On-site, 4+ days/week

     

    Our client, a leading multi-brand company, is seeking a strategic and hands-on **Marketing Director** to lead local marketing efforts for one of its emerging specialty service brands. This role will work closely with the broader corporate marketing department, brand leadership, and franchise partners to drive lead generation, brand awareness, and local market performance.

     

    The Marketing Director will serve as the primary marketing resource for franchise owners, equipping them with tools, strategies, and support to help grow their businesses. This individual will also develop and manage national marketing initiatives, ensuring alignment with the company’s overall brand strategy and business goals.

    What You’ll Do

    + Build and execute strategic marketing programs that generate leads, increase brand visibility, and support franchisee success

    + Collaborate with the corporate marketing team and brand leadership to design and deliver brand-specific marketing campaigns

    + Partner directly with franchise owners to advise on local marketing execution, identify gaps, and provide hands-on guidance

    + Develop customer personas, competitive positioning, messaging frameworks, and local content strategies

    + Oversee the creation of digital and print collateral, website content, direct mail, and paid media efforts

    + Monitor marketing KPIs and performance data to optimize campaign effectiveness

    + Provide regular training and updates to franchisees on best practices, tools, and systems

    + Contribute to marketing budget planning and provide insight on advertising fund strategies

    + Stay ahead of industry trends and consumer behavior to continuously improve marketing approaches

    + Lead and mentor a small marketing team (including specialists and/or managers)

    What We’re Looking For

    + Proven experience in marketing leadership roles, ideally within a franchise, home services, or restoration-focused business

    + Strong grasp of both strategic marketing and tactical execution across multiple channels

    + Demonstrated ability to manage cross-functional relationships with internal teams and external partners

    + Skilled in analyzing data and applying insights to refine marketing strategy

    + Clear, confident communicator comfortable interacting with both executives and franchisees

    + Passionate about innovation and continuous learning

    Requirements

    + 7+ years of marketing experience, including 2+ years in a people leadership capacity

    + Familiarity with franchise marketing models and local market support

    + Agency or multi-stakeholder management experience preferred

    Perks & Benefits

    + Competitive compensation + bonus potential

    + Comprehensive health benefits

    + Generous PTO and holiday schedule

     

    _PrincePerelson is an Equal Opportunity Employer and we do not discriminate against applicants due to race, color, religion, sex, national origin, age, disability, genetics, veteran status, or on the basis of disability or any other federal, state or local protected class. All applicants applying for U.S. job openings must be authorized to work in the United States._