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The Enrollment Communications and Marketing Specialist supports the implementation of multi-channel enrollment marketing strategies across undergraduate, graduate, international admissions, and financial aid. Reporting to the Associate Director of Communications and Enrollment Marketing, this role assists in the execution of digital, print, and social media content to increase student engagement, support recruitment and retention, and ensure alignment with institutional branding and accessibility standards.

+ Assist in the development and execution of multi-channel enrollment marketing strategies including email, print, web, and social content to drive awareness and enrollment while ensuring all materials are consistent with SUNY Poly's brand guidelines and communication standards.

+ Partner with the Associate Director of Digital Media and student workers to identify video trends and generate engaging, student-focused content for institutional social media platforms. Maintaining a close relationship with the operations of admissions, graduate admissions, international admissions, and financial aid to stay current with enrollment management needs.

+ Assist in coordination of updates and execution of enrollment-related email drip campaigns through Slate CRM, ensuring timely, targeted, and accurate content delivery to prospective and current students.

+ Help manage a campaign calendar in coordination with the Associate Director to ensure deadlines are met and performance is tracked.

+ Serve as the department's accessibility lead by reviewing and editing documents (digital and print) to ensure they meet federal and state accessibility standards.

+ Collaborate with University Marketing & Communications to gather student testimonials and coordinate photography or video sessions with students, faculty, and staff. Assist in curating and organizing content to highlight academic programs, student life, and campus experiences across communication channels.

+ May oversee student workers in temp services, work study, or graduate assistantship opportunities

+ Other reasonable duties as assigned

Benefits: https://www.suny.edu/media/suny/content-assets/documents/benefits/benefit-summaries/UUP-FT-Benefits-at-a-Glance.pdf

Job Requirements:

Minimum Requirements:

+ BS required (MS preferred) from college or University accredited by the US Department of Education or internationally recognized accrediting organization

Strong writing, editing, proofreading skills, and attention to detail.

Familiarity with social media platforms, basic video editing, and accessibility tools.

Ability to collaborate across departments and prioritize tasks in a fast-paced environment.

Preferred Requirements

Experience with CRM systems, slate experience preferred

Additional Information:

Initial review of applications will begin 2 weeks after posting. Posting will remain open until filled

SUNY Polytechnic Institute offers exceptional benefits such as healthcare, dental, vision, pension plans, competitive pay, generous paid time off, tuition assistance, life insurance and long-term disability insurance.

As an Equal Opportunity / Affirmative Action employer, SUNY Polytechnic Institute will not discriminate in its employment practices due to an applicant's race, creed, religion, color, citizenship, national origin, sex, age, sexual orientation, predisposing genetic characteristics, gender identification or expression, genetic information, familial status, marital status, pregnancy, status as a domestic violence victim, criminal conviction, disability, military status, disabled veteran, recently separated veteran, Armed Forces Service Medal veteran, active duty or wartime campaign badge veteran, or other characteristic as protected by law.. Please feel free to review your equal employment opportunities protections and laws pertaining to these protections at http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the College's crime statistics for the past three years; and disclosures regarding the College's current campus security policies. The SUNY Polytechnic Institute Annual Security Report is available in portable document format [PDF] by clicking this link:

https://sunypoly.edu/sites/default/files/Clery Report 2023 - Utica[83].pdf

Inquiries regarding the application of Title IX and other laws, regulations and policies prohibiting discrimination may be directed to the Title IX Coordinator [email protected] at SUNY Polytechnic Institute. Inquiries may also be directed to the United States Department of Education's Office for Civil Rights, 32 Old Slip 26th Floor, New York, NY 10005-2500; Tel. (646) 428-3800; Email [email protected].

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at [email protected].