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Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

The Senior Vice President (SVP) of Digital Performance Media is a strategic, results-driven, and execution-focused leader responsible for driving measurable business growth through digital media channels. This executive will oversee the development, execution, and optimization of performance-driven media strategies across search, social, display, programmatic, video, and emerging platforms. In addition to setting the strategic vision, the SVP will play an active role in implementing digital media best practices, ensuring that all initiatives are executed flawlessly and deliver exceptional ROI. They will lead a high-performing team while fostering strong relationships with clients, agencies, and vendors, ensuring alignment with the company’s brand, revenue, and customer acquisition goals.

Responsibilities

Strategic Leadership

+ Develop and execute the organization’s digital performance, media vision, strategy, and roadmap with a focus on automotive industry dynamics. Partner with C-suite leadership to integrate media strategies with overall marketing and business objectives.

+ Communicate strategy and best practices effectively to executives, ensuring alignment and understanding at the highest levels.

+ Identify and capitalize on emerging trends, technologies, and platforms to maintain a competitive advantage.

Performance Media Management

+ Oversee planning, buying, and optimization of paid media campaigns across multiple channels (SEM, paid social, display, programmatic, affiliate, etc.).

+ Ensure campaigns are data-driven, KPI-focused, and continuously optimized for performance and efficiency.

+ Implement robust testing frameworks (A/B, multivariate) to enhance campaign effectiveness.

+ Ensure the application of digital media best practices in campaign execution to achieve successful implementation and increased ROI.

Analytics & Measurement

+ Establish measurement frameworks, attribution models, and performance dashboards to track ROI.

+ Partner with analytics teams to interpret data, uncover insights, and make recommendations for optimization.

+ Maintain accountability for media budgets, forecasting, and pacing for our clients and agency partners.

Team Leadership & Development

+ Lead, mentor, and inspire a high-performing digital media team, fostering a culture of innovation and collaboration.

+ Recruit and retain top talent in performance marketing, analytics, and media buying.

+ Drive cross-functional collaboration between creative, analytics, and product teams.

+ Initiate and lead departmental strategies to enhance client performance, drive process improvements, and lead media product development initiatives.

Partnership & Vendor Management

+ Negotiate and manage relationships with clients, media platforms, agencies, and technology partners.

+ Ensure partnerships deliver value, innovation, and cost efficiency.

Qualifications

Qualifications

+ Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).

+ 12+ years of progressive digital marketing/media experience, with at least 5 years in a senior leadership role.

+ Proven track record of managing multimillion-dollar performance media budgets with measurable ROI.

+ Deep expertise in paid search, paid social, programmatic display/video, and emerging media channels.

+ Strong understanding of attribution modeling, media mix modeling, and marketing analytics.

+ Exceptional leadership, communication, and negotiation skills.

+ Experience in automotive media preferred.

Key Competencies

+ **Strategic Visionary** – Anticipates trends and builds forward-looking strategies.

+ **Data-Driven Decision Maker** – Relies on analytics to guide investments and measure success.

+ **Innovator** – Champions new technologies and methods for competitive advantage.

+ **Results-Oriented Leader** – Delivers measurable business impact through disciplined execution.

+ **Collaborative Partner** – Works cross-functionally to align goals and deliver integrated marketing outcomes.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $176,700 - $251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/25/2025.

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