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Summary:

Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself.

Required Skills:

Consumer Brand Marketing Lead, Instagram Responsibilities:

1. Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growth

2. Architect Instagram’s marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market

3. Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing

4. Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves

5. Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs

6. Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the vision for the IG brand

7. Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

8. Partner closely with PMM and Product team to bring the IG Brand to life in innovative ways within the app, driving delight for the user

9. Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring supportive and productive team environments

10. Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives

Minimum Qualifications:

Minimum Qualifications:

11. 12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale

12. 5+ years of people management experience

13. Experience in using data to both (i) inform strategy and communication, and (ii) develop meaningful Go to Market approaches that drive business outcomes

14. Experience building brands for youth audiences

15. Experience building mass-market consumer-centric brands

16. Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives

17. Experience partnering with and managing external companies (partners, agencies, vendors, retailers) and influencing/managing up to executive, VP, and cross-functional leadership

18. Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results

19. Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Preferred Qualifications:

Preferred Qualifications:

20. Authentic connection to creativity and experience fostering brand support of creativity

21. Knowledge of music, art, fashion or sport discourse among youth

22. Experience conveying complex plans simply, beautifully and effectively

23. Ability to present to and influence at all levels of an organization

24. Appetite to work in a deadline-focused, dynamic environment

25. Experience driving high-quality work, with seamless execution

Public Compensation:

$180,000/year to $252,000/year + bonus + equity + benefits

**Industry:** Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].