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Description:

The Product Marketing Manager will support the development and tactical execution of healthcare professional (HCP) and patient-focused marketing initiatives within Amneal's growing Specialty portfolio, with an initial focus on brands in Endocrinology and Neurology (Headache Disorders).. This role will serve as a key contributor to the brand planning process, tactical execution, and cross-functional coordination including training meetings and conference management. The individual will be responsible for execution of multi-channel marketing programs——including, advisory boards, professional conferences, non-personal promotion, and sales force initiatives.This role requires a highly motivated, proactive, collaborative, and execution-oriented marketer who can manage agency partners, cross-functional teams, field force engagement, and the promotional review process. The ideal candidate will bring experience in specialty pharmaceuticals, a passion for delivering impactful materials, and a track record of driving measurable business results.

Essential Functions:

+ Tactical Execution of Marketing Programs:

+ Lead the development and execution of omnichannel promotional initiatives (personal and non-personal), ensuring alignment to brand strategy and achievement of business objectives. Includes oversight of agency partners, promotional material development, review KPIs and evaluate optimization of tactics based on performance data.

+ Candidate should also feel comfortable developing materials (PowerPoint Presentations and other documents) for internal and external use without agency involvement.

+ Candidate should be comfortable with overseeing digital and print programs. Assist with managing healthcare provider consulting agreements and advisory engagements.

+ Budget & Vendor Management:

+ Manage brand budgets, including PO generation, accruals, and invoice reconciliation.

+ Manage agency/vendor engagements.

+ Ensure projects are delivered on time and within budget.

+ Review monthly reports from finance to confirm accuracy and provide quarterly forecasts.

+ Provide quarterly spend reports for compliance.

+ Promotional Materials Review & Compliance:

+ Manage the end-to-end promotional review process, including routing through Veeva PromoMats and collaboration with Medical, Legal, and Regulatory teams to ensure compliant, timely approvals.

+ Communicate field notifications and ensure proper use and replacement of materials.

+ Events and Conferences:

+ Co-lead planning and execution of Amneal’s presence at national and regional medical meetings (5–7/year).

+ Coordinate logistics, materials, staffing, and post-conference follow-up if applicable.

+ Strategic Planning & Innovation:

+ Support the development of the annual strategic and tactical marketing plans and corresponding promotional budgets for assigned brands.

+ Identify process improvements and support implementation of new tools or systems.

+ Collaborate with cross-functional teams (e.g., Sales, Medical, Commercial Analytics, Market Access, etc.) to enhance marketing effectiveness.

+ Field Engagement & Sales Training Support:

+ Serve as a liaison to the field sales teams.

+ Support Senior Director, Marketing by working with cross-functional team to develop, coordinate, and execute National Field Sales Meetings and Product Launch Meetings (2-3x/year).

+ Assist with Initial Sales Training presentations (~8/year) for new hires.

+ Should have experience presenting to large groups.

+ Own inventory management to ensure sales force materials are available and approved for use.

+ Coordinate Field Advisory Board calls to review resources, learn best practices, and gain suggestions on resources and activities.

+ Market Research and Competitive Intelligence:

+ Analyze market research and competitive data to inform brand strategy.

+ Able to translate insights into actionable recommendations for marketing tactics.

+ Knowledgeable and able to monitor market trends and identify emerging opportunities or threats.