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Sr Campaign Developer

Overall Job Summary

Tractor Supply Company is looking for a **Senior Lifecycle Marketing Developer** to build and scale customer journeys and multi-channel campaigns that power personalized, revenue-driving experiences. You’ll be the technical expert on our email platform, developing advanced automations, personalizations, and integrations that ensure our customers receive the right message at the right time.

If you’re passionate about combining **code, data, and customer insights** to bring lifecycle marketing to life, this role is for you.

Essential Duties and Responsibilities (Min 5%)

+ Build and optimize Lifecycle Marketing campaign automations (Welcome, Winback, Abandoned Cart, Loyalty automations).

+ Execute Email, SMS, Push, Direct Mail and multi-channel campaigns in the campaign automation system.

+ Partner with data teams to integrate customer and transactional data into campaigns.

+ Write intermediate SQL queries for segmentation and targeting.

+ Test, measure, and optimize performance of automated campaigns.

+ Ensure that compliance and deliverability best practices are met.

+ Lead high-priority marketing campaigns to ensure efficient, accurate, on-time delivery.

+ Conduct end-to-end QC on workflows and implement documented process improvements.

+ Partner with Marketing, IT, Data Science, and Data Engineering to align data and technical requirements.

Required Qualifications

• 5+ years of hands-on campaign development in SFMC, Adobe Campaign, Braze, Responsys, Zeta or equivalent marketing automation platforms • Intermediate SQL and experience with APIs or data integrations.

• Strong coding skills: personalization scripting, HTML/CSS for email.

• Track record of building scalable, high-performing lifecycle programs.

• Strong problem-solving and collaboration skills.

• Experience with large data sets and relational databases

Preferred knowledge, skills or abilities

+ Experience with Alteryx/Tableau/PowerBI

+ Experience with large data sets and relational databases

+ Ability to tell the campaign story clearly and concisely for various audiences, including leadership

+ Experience working with Customer Data preferred

+ Experience with Retail POS or Loyalty Program Data

+ High-level written and verbal communication skills

+ Proficiency in Microsoft Office products

+ Speak, read, and write effectively in the English language

Working Conditions

+ Normal office working conditions

Physical Requirements

+ Sitting

+ Standing (not walking)

+ Walking

+ Kneeling/Stooping/Bending

+ Driving a vehicle

+ Reaching overhead

Disclaimer

_This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor._

Company Info

ALREADY A TEAM MEMBER?

You must apply or refer a friend through our internal portal

Click here (https://performancemanager4.successfactors.com/sf/home?company=tractorsup)

CONNECTION

Our Mission and Values are more than just words on the wall - they’re the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It’s not just what we do that sets us apart, but how we do it.

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EMPOWERMENT

We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits and total rewards offerings. For full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!

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OPPORTUNITY

A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.

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**Nearest Major Market:** Nashville