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Details

**Open Date** 08/25/2025

**Requisition Number** PRN16316N

**Job Title** UU Student - Computer

**Working Title** Social Media/Visibility Coordinator (Work-Study)

**Job Grade** SJ

**FLSA Code** Nonexempt

**Patient Sensitive Job Code?** No

**Type** Non Benefited Staff / Student

**Temporary?** No

**Standard Hours per Week** up to 10 hours

**Full Time or Part Time?** Part Time

**Shift** Day

Work Schedule Summary

10 hours per week, flexible scheduling.

Hybrid work: content planning can be done remotely; occasional in-person support for meetings, attending pre-trip meetings, events, or content capture may be required.

**Is this a work study job?** Yes

**VP Area** U of U Health - Academics

**Department** 00198 - Parks Recreation and Tourism

**Location** Campus

**City** Salt Lake City, UT

**Type of Recruitment** External Posting

**Pay Rate Range** $13/hr

**Close Date** 10/25/2025

Priority Review Date (Note - Posting may close at any time)

Job Summary

**Position Overview:** The Social Media/Visibility Coordinator will oversee and grow the U- EXPLORE and Department of Parks, Recreation, and Tourism’s Instagram presence. This role is responsible for curating and posting high-quality visual content, implementing a growth strategy aligned with Instagram best practices, and fostering engagement with current and prospective students. This position will also be required to hang posters on campus.

The Coordinator will have access to U-EXPLORE’s SmugMug library (https://nrluutah.smugmug.com/), which contains curated photography and a bit of short-form video clips from U- EXPLORE courses. Photos and videos highlight students in action, Utah’s landscapes, and the spirit of outdoor adventure—ideal for reels, stories, and posts.

**About U- EXPLORE :** U- EXPLORE connects University of Utah students with Utah’s unique landscapes through experiential learning in outdoor recreation, environmental awareness, public land policy, and leadership. We hope to develop teams of friends that support students’ experience and affinity for the University. We believe that the outcomes of participation in U- EXPLORE courses support student physical, mental, emotional, and social health. We use social media to showcase these opportunities, inspire students to get outside, and build a community around shared outdoor experiences.

**About the Department of Parks, Recreation, and Tourism:** The Department of Parks, Recreation, and Tourism at the University of Utah prepares students to lead in outdoor recreation, tourism, sport, and community-based recreation fields. Located in the College of Health, the department combines classroom learning with hands-on experiences in Utah’s unparalleled natural landscapes. Students gain skills in leadership, sustainability, program management, and public land policy while building strong professional networks. Faculty are leaders in research and practice, connecting students to cutting-edge ideas and career opportunities. With its unique setting and engaged community, the department offers an exceptional place to learn, explore, and make an impact.

Responsibilities

Content Strategy & Growth

Develop and implement a strategy to increase Instagram followers, reach, and engagement.

Apply Instagram best practices including consistent posting, use of relevant hashtags, tagging partners, and active audience engagement.

Incorporate U-EXPLORE’s brand voice: adventurous, inclusive, and educational.

Posting & Scheduling

Feed Posts (Photos/Carousels): 2–3 per week, featuring high-quality images from SmugMug with engaging captions tied to program themes (adventure, leadership, public lands, student experience).

Stories: 3–5 per week, with a focus on timely updates, behind-the-scenes glimpses, interactive polls or Q&As, and user-generated content (resharing tagged student posts).

Reels: 1–2 per week, built from short video clips in SmugMug, highlighting outdoor recreation skills, course trips, and dynamic student moments.

Maintain a monthly content calendar to balance themes and ensure consistent coverage.

Asset Management:

Curate and edit content directly from SmugMug, using both photos and short videos provided through the U- EXPLORE Photo Program.

Format visuals to meet Instagram’s standards: vertical orientation for reels/stories, high-resolution square or portrait crops for posts.

Select content that emphasizes diversity of students, landscapes, and activities.

Engagement & Community Building

Respond to comments and direct messages promptly and professionally.

Tag and engage with University of Utah accounts, outdoor industry partners, and student organizations.

Track Instagram analytics (reach, impressions, engagement rate) and prepare a monthly report to guide growth strategy.

Minimum Qualifications

Preferences

Strong familiarity with Instagram, including current best practices for reels, stories, and engagement strategies.

Experience managing social media accounts for a brand, organization, or student group.

Basic photo and video editing skills for social media formats.

Excellent writing skills for crafting compelling captions and calls to action.

Passion for outdoor recreation, education, and environmental awareness is strongly preferred.

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.