• Marketing Automation Specialist

    Robert Half The Creative Group (Houston, TX)


    Description

    Job Description:

    We are looking for a results-oriented Marketing Automation Specialist to join our team and streamline our marketing efforts through cutting-edge automation tools and processes. As a Marketing Automation Specialist, you will be responsible for designing, implementing, and optimizing marketing automation workflows to enhance campaign efficiency and performance. This role requires technical expertise in automation platforms, a strong understanding of marketing processes, and the ability to analyze and act on campaign data.

     

    Your work will play a key role in driving personalized customer engagement, improving lead generation, and growing brand awareness. If you are passionate about leveraging technology to scale marketing performance, apply now to make an impactful contribution to our team.

    Key Responsibilities:

    + Implement and Manage Automation Tools: Configure, integrate, and administer marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua to support campaigns effectively.

    + Develop Automation Workflows: Design and maintain workflows for email marketing, lead nurturing, CRM integrations, and other digital marketing efforts.

    + Analyze Campaign Data: Track and evaluate campaign performance by analyzing KPIs, including open rates, click-through rates, and conversions, to identify optimization opportunities.

    + Personalized Marketing Campaigns: Assist in developing segmentation strategies to deliver personalized, data-driven content to defined audience segments.

    + Optimize Lead Scoring Models: Collaborate with sales and marketing teams to refine lead scoring processes and improve sales alignment.

    + Enhance Customer Journeys: Map and improve customer journeys by leveraging automation tools to deliver engaging, relevant content.

    + Collaborate Across Teams: Work closely with content creators, designers, and digital marketing teams to align automation strategies with broader marketing initiatives.

    + Maintain Data Integrity: Ensure CRM and automation platforms are updated with accurate and compliant data to streamline workflows and regulatory compliance.

    + Support Campaign Launches: Troubleshoot technical issues related to automation and ensure timely execution of campaigns.

    + Stay Updated: Research and recommend new automation tools, technologies, and strategies to stay ahead in the digital marketing landscape.

    Requirements

    Requirements:

    + Bachelor’s degree in Marketing, Computer Science, Data Analytics, or related field.

    + Proven experience (3+ years) working with marketing automation tools (HubSpot, Marketo, Pardot, Eloqua, or similar).

    + Strong understanding of digital marketing and email marketing best practices.

    + Familiarity with CRM systems like Salesforce or MS Dynamics for integrations and workflows.

    + Proficiency in analytics tools (Google Analytics, Tableau, or Power BI) to assess campaign performance.

    + Knowledge of HTML, CSS, and basic web development for email templates is a plus.

    + Ability to create segmentation strategies for targeted marketing campaigns.

    + Strong problem-solving skills with the ability to troubleshoot technical issues in automation tools.

    + Excellent communication skills, including the ability to present complex data insights to non-technical audiences.

    + Experience with GDPR, CCPA, and other marketing compliance regulations is preferred.

    Preferred Qualifications:

    + Certifications in marketing automation platforms (e.g., HubSpot, Eloqua, Marketo).

    + Experience with advanced AI-driven marketing tools or predictive personalization strategies.

    + Familiarity with A/B testing and data-driven decision-making.

    + Knowledge of emerging AI applications in marketing automation.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .