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Job Description

NOTE: This position is posted Open until Filled, however, to ensure consideration, please apply by September 21.

Join the team amplifying journalism in the Pacific Northwest!

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

KUOW Puget Sound Public Radio is Seattle’s NPR news station. We are an independent, nonprofit news organization producing award-winning journalism, podcasts, and events in service to the 3.9 million people in our coverage area. As a self-sustaining service of the University of Washington, our mission is to create and serve a more informed public with a vision to broaden conversations and deepen understanding. We are committed to fostering a workplace of belonging, dismantling racial inequities, and amplifying underrepresented voices in our community.

We have an outstanding opportunity for a **Campaign Strategy Manager** to develop and manage all aspects of campaign-related fundraising at KUOW. The Campaign Strategy Manager will work across multiple channels, including on-air, email, KUOW.org, newsletters, and podcasts. The position also oversees and champions KUOW’s CARS, Employee Giving and Matching Gift programs. The role is responsible for building and implementing strategies and tactics for 8-10 campaigns annually, from conception to post-campaign analysis, with the goal of growing KUOWs active donor file and meeting monthly and annual revenue goals.

JOB SUCCESS SUMMARY

The Campaign Strategy Manager leads the charge on multi-channel fundraising efforts that bring in around $5 million each year to support the station’s programming and operations. This role blends strategy, creativity, and coordination—bringing together campaigns across on-air, email, web, newsletters, and podcasts, while managing programs like CARS, Employee Giving, and Matching Gifts. Success means keeping projects on track, guiding internal teams and external vendors, and making sure everything aligns with brand standards and deadlines. It also means using data to understand what’s working, quickly adjusting plans, and always looking for ways to improve. People who thrive in this role are highly organized, collaborative, with excellent interpersonal skills, comfortable juggling multiple priorities, and energized by using smart, audience-focused campaigns to support a mission they believe in.

KEY DUTIES AND RESPONSIBILITIES:

Campaign Strategy and Management (60%)

•Develop and execute strategies for annual, quarterly, and seasonal/periodic multi-channel fundraising campaigns.

•Manage campaign planning, create complex schedules, and allocate resources for KUOW campaigns.

•Develop and ensure implementation of campaign briefs and campaign codes in accordance with KUOW procedures.

•Draft on-air copy and scripts.

•Draft website, social media, and solicitation email copy.

•Recruit internal support for campaigns and communicate with staff and vendors to ensure each campaign is implemented according to plans and goals.

•Develop and distribute training and support materials, ensuring colleagues and vendors are prepared and empowered to achieve campaign goals.

Asset Coordination for Donor Engagement (10%)

•Organize and oversee the development and dissemination of on-air and digital assets (audio spots and digital ads), including for Campaigns, Employee, Matching, Mid/Major/Planned Giving.

•Route assets through internal procedures, systems, and teams, adhering to procedures and deadlines for production.

•Collaborate with other departments to ensure campaign assets are deployed and integrated across all platforms and channels.

Employee & Matching Gift Programs Management (5%)

•Direct and advise KUOW’s Matching Gift program, including managing vendor(s) systems and compliance with program guidelines and KUOW’s brand guidelines.

•Assess and enhance annual plans to maximize revenue.

•Develop annual strategies for increasing Employee Giving revenue from current and prospective donors employed within the public and private sectors.

•Oversee KUOW premium inventory, pricing, ordering, and production, ensuring expenses align with budgets.

•Plan and implement at least 2 in-station “thank-a-thon” events annually.

CARS Program Support (5%)

•Support the implementation of KUOW’s CARS Program, ensuring promotional materials are reviewed and updated annually.

•Ensure obligations to KUOW Sponsors are met and that digital and audio assets are built and trafficked according to contractual agreements.

•Ensures KUOW adheres to obligations of CARS vendor’s Premier Status

Financial Oversight (5%)

•Ensure all campaign and program expenses within the role’s purview are within budget, pre-approved, documented, and routed through the Director of Donor Engagement for approval before submission to Finance for payment.

Technology & Training (5%)

•Monitor technology needs to optimize campaign performance and assist with training and procedural documentation as needed.

•Collaborate with colleagues and vendors to routinely review and update campaign digital assets.

Events & In-Station Experiences (5%)

•Support and participate in cultivation and stewardship activities, including donor-related events and in-station experience.

•Participate in annual development for Donor Engagement team and activities.

Other Duties (5%)

•Perform other duties as assigned

SUPERVISION

Position reports to KUOW’s Director of Donor Engagement. It does not have any direct reports.

KNOWLEDGE, SKILLS, & ABILITY

RACIAL EQUITY

+ Actively contribute to a workplace culture of anti-racism, belonging, and inclusion that is supportive and welcoming to all.

SUCCESS PROFILE

Knowledge of:

+ Campaign Strategy

+ Multi-channel Fundraising

+ Project Management

+ Content Development across platforms

+ Vendor Relationship Management

+ Internal Communications

+ Budget Management & Financial Tracking

+ Fundraising Software/CRMs (Salesforce preferred)

+ Digital Marketing Tools

Ability to:

+ Lead the development and execution of comprehensive multi-channel fundraising campaigns, ensuring alignment with KUOW’s revenue goals.

+ Drive the creation of campaign briefs, manage complex schedules, and oversee the allocation of resources to ensure successful campaign implementation.

+ Lead collaboration efforts across various departments to integrate campaign assets and strategies into all KUOW platforms and channels, ensuring cohesive and effective outreach.

+ Serve as the primary point of contact for internal teams and external vendors, ensuring that all stakeholders are aligned and campaign objectives are met.

+ Oversee and manage key fundraising programs, including the CARS program, Employee Giving, and Matching Gift programs, ensuring these initiatives contribute to KUOW’s overall fundraising success. Lead the assessment and enhancement of these programs to maximize revenue, including the management of vendor relationships and ensuring compliance with KUOW’s brand guidelines.

+ Lead the development and dissemination of training and support materials for colleagues and vendors involved in campaign execution, ensuring they are well-prepared and equipped to achieve campaign goals.

+ Lead the coordination and deployment of campaign-related assets (e.g., audio spots, digital ads) across multiple platforms, ensuring timely production and adherence to procedures.

MINIMUM REQUIREMENTS

+ Bachelor’s degree in business administration, marketing, nonprofit management or related field.

+ At least 3 years of experience in campaign strategy, fundraising, or related fields.

+ The candidate must have a proven history of managing multi-channel fundraising campaigns, with experience in project management, content development for diverse platforms, and vendor relationship management.

+ Experience in budget management and financial tracking is required, along with proficiency in fundraising software, CRM systems, and digital marketing tools.

+ Equivalent knowledge and skills may substitute for education and/or experience.

+ Demonstrated commitment to diversity and leadership with a racial equity and Diversity, Equity, Inclusion, and Belonging lens.

WORKING CONDITIONS

+ Duties may occasionally require evening and weekend work when necessary to meet critical deadlines and/or to attend station events.

+ Position is suitable/eligible for Hybrid/Occasional Telework.

KUOW Equal Employment Opportunity Statement

At KUOW, we believe that attracting and retaining diverse staff is crucial to serving the communities where we work and live. We are dedicated to the goal of building a diverse and pluralistic staff committed to working in an anti-racist, multicultural environment that promotes racial equity and inclusivity. Women, Black, Indigenous and people of color (BIPOC), veterans and individuals with disabilities are highly encouraged to apply.

KUOW staff are employees of the University of Washington. The University of Washington and KUOW are committed to full and positive compliance with all applicable federal, state, and University of Washington laws and policies regarding discrimination on the basis of race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status.

Compensation, Benefits and Position Details

Pay Range Minimum:

$76,800.00 annual

Pay Range Maximum:

$96,000.00 annual

Other Compensation:

-

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

About the UW

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.

Our Commitment

The University of Washington is proud to be an affirmative action and equal opportunity employer (https://hr.uw.edu/eoaa/) . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or [email protected] .

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law (https://app.leg.wa.gov/RCW/default.aspx?cite=28B.112.080) .

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.