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Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.

Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

We are seeking a dynamic and results-obsessed leader to serve as the Head of DISH Acquisition. In this pivotal role, you will be responsible for developing and executing the overall marketing strategy to drive customer acquisition and long-term profitability for the DISH TV brand. You will be the single-threaded owner of the subscriber growth number, accountable for architecting a cross-functional marketing strategy that effectively and efficiently attracts and converts high-value customers.

This position requires a strategic leader who can manage, and drive results from, a complex, multi-channel marketing portfolio. You will directly oversee the strategy and budget for our largest acquisition channel, direct mail, while also providing strategic direction and oversight for all other performance marketing channels. The ideal candidate combines deep strategic and analytical rigor, sophisticated financial acumen, direct mail and broader marketing expertise, and expert cross-functional leadership to meet and exceed our business goals.

Key Responsibilities:

+ Develop and own the holistic acquisition marketing strategy for DISH TV, creating a comprehensive plan to achieve monthly, quarterly, and annual subscriber growth targets

+ Oversee strategic budget allocation across all marketing channels (including Direct Mail, Digital, TV/Video, etc.) to maximize profitability and return on investment

+ Define and monitor top-level Key Performance Indicators (KPIs) for the entire acquisition funnel, partnering with Finance and Analytics to build sophisticated forecasting and media mix models that inform investment decisions and predict business outcomes

+ Work-cross functionally with IT, Sales, Finance and other teams to develop, launch and test recommended new offers and strategies to increase acquisitions and profitability

+ Provide hands-on leadership and strategic direction for the direct mail program, managing a sizable budget, end-to-end execution and executive reports and presentations

+ Oversee the credit pre-qualification program, leveraging data partners to precisely target high-value households while driving a rigorous A/B testing agenda within the mail channel to continuously optimize creative, offers, and segmentation for profitability improvements

+ Continuously analyze market trends, competitive landscapes, and consumer behavior to identify new opportunities for growth

+ Influence a matrix of channel managers and partners (internal and external) to execute your strategic vision and foster a culture of performance and accountability

+ Lead a team of marketing professionals, providing direction, feedback, and support for success and development

Skills, Experience and Requirements

Education and Experience:

+ Bachelor’s degree from a 4-year university or equivalent combination of education and experience

+ 8+ years of progressive experience in performance marketing, customer acquisition, or growth marketing for a consumer-facing brand

Skills and Qualifications:

+ Proven track record of developing and executing a successful full-funnel acquisition strategy with P&L responsibility

+ Experience managing large, multi-channel marketing budgets with a demonstrated ability to allocate capital effectively to drive results

+ Exceptional financial acumen, with experience managing a full marketing P&L and a deep understanding of customer lifetime value (LTV), subscriber acquisition cost (SAC), and payback periods

+ Deep understanding of both offline (Direct Mail, TV) and online (SEM, Social, Programmatic) marketing channels and how they work together to drive growth

+ Significant experience in direct response marketing is highly desirable, with hands-on expertise in direct mail a strong plus

+ World-class analytical and problem-solving skills, with the ability to turn complex data into actionable strategy

+ Demonstrated experience leading, managing, and influencing cross-functional teams to achieve a common goal

+ Exceptional communication and presentation abilities, capable of articulating a clear vision, message or results to stakeholders at all levels, including C-suite executives

Visa sponsorship not available for this role

Candidates must be willing to participate in at least one in-person on-site interview.

Salary Ranges

Compensation: $127,050.00/Year - $181,500.00/Year

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We are an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, pregnancy, sex, sexual orientation, gender identity, national origin, age, genetic information, protected veteran status, disability, or any other basis protected by local, state, or federal law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. U.S. Citizenship is required for certain positions. EEO is the law.

At EchoStar, you have the right to request reasonable accommodations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact [email protected]. This contact information is for accommodation requests only; you may not use this contact information to inquire about the status of an application.