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Do you have a talent for innovative strategies, a passion for crafting exceptional guest experiences, and a keen eye for impactful digital initiatives? Bring your creativity, enthusiasm, and business acumen to a world\-class brand\. Join us in this exciting role, grow your career, and enjoy the journey of _Making the Stay_ \.

The Hiltons of Iowa are seeking a Complex Marketing Manager to join their dynamic teams, opening due to an internal promotion\. This role will oversee marketing for two key Hilton properties: Hilton Des Moines Downtown and DoubleTree by Hilton Cedar Rapids Convention Complex\.

We welcome remote\-based candidates who can travel to both locations as needed\. Applicants must reside in Iowa or Omaha and be available for travel\.

Overview:

In this role, you will support two Director of Sales & Marketing in all Marketing Strategy, Planning & Execution for both hotels\.

+ Assist in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of both Director of Sales and Marketing; including, but not limited to Ecommerce, Digital Audits/Merchandising, social media, Paid Digital & Traditional Advertising, Video/Photography Shoots & Content Management, etc\.

+ All efforts should be focused on maximizing commercial performance\.

+ Success measures include; budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives\.

The keys to success in this role are as follows:

+ Build a close alignment with on\-property, regional, and brand marketing teams\.

+ Highly adaptable to seasonality and conflicting priorities\.

+ Successfully execute the tactical elements of the annual marketing plan\.

+ Strong project management skills, with the ability to prioritize multiple projects at once\.

+ Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies\.

KEY DUTIES

+ Project Management: Plans and manages the development of creative collateral \(In coordination with an agency where applicable\) and ensures timely media placement and coordination of production/materials deadlines with expense management in mind\.

+ Digital Merchandising & Ecommerce: Works to regularly audit and ensure accuracy of content and assets \(including but not limited to: Owned and Third\-Party Websites, Digital & Traditional Advertising, Photography and Videography\) and that each aligns with the hotel’s branding and positioning strategy by guest segment\.

+ Experiential Marketing: Works alongside Operations to ideate and promote curated on\-property experiences and activations \(ex: “Holiday Suite”\)

+ B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales\-impacted market segments – candidate should possess Canva creative skills

+ Monthly Reporting: Under the guidance of the Directors of Sales and Marketing, owns & prepares monthly marketing activity reports

+ Public Relations and Social Media Management: Supports in the development and execution of PR & social media strategies including influencer and media publication relations

+ Branding & Positioning Assistance: Assists with the hotel positioning and content / messaging strategy based on the hotel’s business & customer mix, along with Brand pillar integration

+ Ancillary Outlet Support: Develops revenue\-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute

+ External Agency Management: serves as primary liaison with external agencies \(example: digital, PR, creative\) by delivering strategic creative briefs and ensuring timely deliverables

+ Partnership Management: plans and execute projects with local partnership activations and sponsorships that align with the hotel's positioning

SUPPORTIVE SERVICES:

+ Participates where appropriate in trade/business related functions, events, conferences and workshops

+ Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested

+ Assists the Directors in preparing ad\-hoc presentations, including hotel executive committee meetings, ownership reviews and corporate hotel reviews; at times, this role may be required to present in these commercial meetings

BUSINESS ACUMEN

Core Hard Skills:

+ Extensive knowledge of marketing communication mediums including traditional, digital, and social channels

+ Proficiency in data analysis and translating insights into compelling narratives

+ Ability to navigate a matrix organization

+ Project management

+ Copywriting

+ Software/Program Skills/Knowledge:

• Microsoft Office \(Word, Power Point, Excel & Outlook\)

• Social Media Websites \(Facebook, Instagram, etc\)

• CMS Platforms

• Digital Analytics

• Canva, Adobe and/or Photoshop

Ideal Soft Skills:

+ Presentation / Communication skills

+ Relationship building & thoughtful networking

+ Leadership abilities

+ Proactive strong points of view

+ Demonstrate ownership / sense of urgency to deliver results

What are we looking for?

+ 3 years of combined marketing, advertising, and/or ecommerce marketing experience

+ Prior hotel/travel industry experience is preferred, but not required **The Benefits\-**

+ Hilton is proud to have an award\-winning workplace culture ranking\#2 Best Company To Work For in the U\.S\. \(https://hilton\.taleo\.net/enterprise/Hilton named \#2 Best Company To Work For in the U\.S\)

+ We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as:

+ Health insurance

+ Career growth and development

+ Team Member Resource Groups

+ Recognition and rewards programs

+ Go Hilton travel discount program

+ Best\-in\-Class Paid Time Off \(PTO\)

+ Supportive parental leave

+ Employee stock purchase program \(ESPP\) \- purchase Hilton shares at 15% discount

+ Debt\-free education \(https://newsroom\.hilton\.com/corporate/news/hilton\-announces\-new\-education\-benefit\-through\-partnership\-with\-guild\-education\): Access to a wide variety of educational credentials \(ex\. college degrees, high school completion, English\-language learning, digital literacy, professional certificates and more\)

\#LI\-JW1

**Job:** _Marketing Services_

**Title:** _Marketing Manager \- Hiltons of Iowa_

**Location:** _null_

**Requisition ID:** _HOT0BWU2_

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