"Alerted.org

As a Content Strategist you will be responsible for developing and executing content strategies that align with business goals and enhance customer engagement. You will work closely with cross-functional teams to create personalized content across various digital platforms. Your expertise in crafting compelling copy for site merchandising paid ads social media and email campaigns will be crucial in driving brand awareness and customer loyalty.

Salary and Other Compensation:

The annual salary for this position is between $95,000/Year to $115,000/Year depending on the experience and other qualifications of the candidate.

This position is also eligible for Cognizant’s discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant’s applicable plans.

Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

Medical/Dental/Vision/Life Insurance

• Paid holidays plus Paid Time Off

• 401(k) plan and contributions

• Long-term/Short-term Disability

• Paid Parental Leave

• Employee Stock Purchase Plan

Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

Responsibilities

+ Develop and implement comprehensive content strategies that align with business objectives and target audience needs.

+ Collaborate with marketing design and product teams to ensure cohesive messaging across all digital channels.

+ Create and optimize personalized copy for site merchandising ensuring it resonates with the target audience and enhances user experience.

+ Craft engaging and persuasive copy for paid ads including search and online ads to drive traffic and conversions.

+ Develop organic and paid social media content that captures attention and encourages audience interaction.

+ Write compelling email copy that drives engagement and supports marketing campaigns.

+ Analyze content performance metrics to refine strategies and improve effectiveness.

+ Stay updated with industry trends and best practices to ensure content remains relevant and competitive.

+ Manage content calendars and ensure timely delivery of all content assets.

+ Provide guidance and feedback to junior content creators to maintain high-quality standards.

+ Collaborate with SEO specialists to optimize content for search engines and improve visibility.

+ Ensure all content adheres to brand guidelines and maintains a consistent voice and tone.

+ Utilize data-driven insights to inform content decisions and enhance audience engagement.

Qualifications

+ Possess a strong background in content strategy with a focus on personalization and digital marketing.

+ Demonstrate expertise in crafting copy for site merchandising paid ads and social media platforms.

+ Exhibit excellent writing and editing skills with a keen eye for detail.

+ Have experience in analyzing content performance and making data-driven decisions.

+ Show proficiency in collaborating with cross-functional teams to achieve common goals.

+ Display a deep understanding of brand voice and the ability to maintain consistency across channels.

+ Be adaptable to changing trends and able to quickly learn new tools and technologies.

Certifications Required

Certified Content Strategist Digital Marketing Certification

Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.