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Description

This position is based out of our headquarters located in Miami, FL and requires travel to special events as needed (approximately 30%).

Roles & Responsibilities

Brand Strategy & Marketing Execution (60%)

Lead the development and execution of brand strategies and go-to-market plans that excite consumers and energize sales teams

Build and maintain a brand activity calendar, product release schedule, and manage budgets accordingly

Drive product development from ideation to shelf — including positioning, packaging, timelines, storytelling, and cross-functional execution

Business & Brand Performance (20%)

Monitor and report on brand performance, financial KPIs, and consumer engagement metrics

Manage brand P& Ls and collaborate with Sales, Supply Chain, and Business Intelligence on forecasting, ROI analysis, and demand planning

Recommend budget revisions, resource allocation, and optimization strategies based on performance and business needs

Promotional & Event Activation (10%)

Execute marketing communications including digital campaigns, print, social, TV/radio, signage, event collateral, and point-of-sale materials

Support and attend key industry events to maximize brand exposure and connect with core consumers

Coordinate all brand presence at events including planning, setup, and live activation

Consumer & Market Insights (10%)

Stay on top of industry trends, consumer behaviors, and competitive activity

Conduct regular market visits and leverage internal and external data sources (SAP, Power BI, etc.) to inform brand strategy

Partner with other brand managers to share intelligence and uncover white space opportunities

Skills & Abilities

Ability to lead inter-departmental teams to achieve brand objectives

Strategic thinking and analytical capability

Ability to multitask and prioritize in a deadline-driven environment

Ability to work in teams or on an individual basis

Demonstrated ability to produce creative ideas and elicit creative ideas from others

Understanding of the full marketing mix

Ability to communicate effectively to all levels of staff

Proficiency with Microsoft Office products, SAP, and data reporting software such as Power BI

Knowledge of budget and financial reporting, providing analytics

Strong strategic thinker with creative flair and business acumen

Excellent communicator with experience influencing across departments

Highly organized, deadline-driven, and comfortable working in fast-paced, entrepreneurial environments

Proficiency in Microsoft Office, SAP, and data tools like Power BI

Requirements

3+ years of brand management or consumer product marketing experience

Must be comfortable working in a smoking environment

Experience in tobacco, spirits, luxury, or lifestyle categories preferred

Spanish language proficiency a plus

Requirements

Brand Marketing

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .